Digital Design Freelancer

Lafayette 148 New York; New York (NY); On-site; USD 48,000 - 69,000; Part time

Job summary

Lafayette 148 New York is seeking a Digital Design Freelancer in New York to partner cross-functionally on elevated digital creatives across organic and paid channels. You will shape a modern fashion-forward visual identity with performance-optimized assets and data-informed design decisions.

The role emphasizes motion capabilities, brand storytelling, and platform-native content, collaborating with marketing and creative teams to test and iterate.

Qualifications

• Strong motion design and video editing capabilities.
• Ability to translate brand direction into compelling, platform-specific creative.
• Balance creativity with data-informed design decisions.

Responsibilities

• Own and execute all organic social creative in partnership with cross-functional teams.
• Concept and design high-impact paid social and performance marketing assets.
• Create dynamic motion assets, including animation and video editing, for paid and organic channels.
• Maintain a cohesive visual narrative across channels with brand storytelling and performance insights.
• Collaborate with marketing and creative teams to test and refine creative based on performance.
• Explore new creative directions during slower periods and push visual innovation.

Skills

Motion design

Video editing

Creative direction

Data-informed design

Collaboration

Tools

Adobe Creative Suite (Photoshop, Premiere Pro, XD)

Figma

Job description

The Digital Design Freelancer will partner closely with cross-functional teams to concept, design, and execute elevated digital creative across both organic and paid channels. This role plays a key part in shaping a modern, fashion-forward visual identity while ensuring all assets are optimized for performance and aligned with brand storytelling. The ideal candidate brings a strong design POV, motion capabilities, and a balance of creativity and data-driven thinking.

Key Responsibilities

• Own and execute all organic social creative in partnership with cross-functional teams, bringing a fresh, fashion-driven perspective to continuously evolve the brand’s social presence.
• Concept and design high-impact paid social and performance marketing assets that are visually distinctive and optimized for engagement and conversion.
• Create dynamic motion assets, including animation and video editing, to support both paid and organic channels—ensuring content feels current, engaging, and platform-native.
• Maintain a cohesive visual narrative across all channels, balancing strong brand storytelling with performance insights and data-informed design decisions.
• Collaborate closely with marketing and creative teams to test, iterate, and refine creative based on performance and evolving brand needs.
• Leverage slower periods to explore new creative directions, test concepts, and push visual innovation.

Skills

• Deep expertise in Adobe Creative Suite (Photoshop, Premiere Pro, XD) and Figma
• Strong motion design and video editing capabilities
• Ability to translate brand direction into compelling, platform-specific creative
• Balances creative instinct with performance-driven thinking
• Highly collaborative, adaptable, and comfortable working in a fast-paced environment

Base Pay Range

This is a contract position offering an hourly rate of $35–$50, with an expected schedule of 20–30 hours per week. The engagement is short-term, with the potential for extension. Compensation may vary based on skills, experience, and location.