Digital Customer Experience Lead

Oshkosh Corporation; United States; On-site; USD 119,000 - 211,000; Full time

Job summary

Oshkosh Corporation seeks a visionary to lead the technical evolution of our customer touchpoints, partnering with cross‑functional leaders to shape the strategy, architecture, and execution of global E‑Commerce, CRM, and AI‑driven experiences.

This role serves as a trusted advisor, transforming reactive service into predictive partnerships while ensuring a seamless, Amazon‑like experience across all channels from desktop to field‑service apps.

Qualifications

• Bachelor's degree with 5+ years of experience in the field or related area.
• Proficiency with Office tools: Excel, PowerPoint, Visio; data analysis and ITIL/BA practice knowledge.
• B2B E-Commerce and CRM experience; strong communication and strategic thinking.

Responsibilities

• Guide AI innovation for high-volume e-commerce with uptime and performance focus.
• Design data pipelines ingesting IoT telemetry into Salesforce Data Cloud for automated workflows.
• Develop ML-driven storefront recommendations based on fleet data and lifecycle history.
• Support omnichannel mobile-first experiences, including PWAs and offline functionality.

Skills

Office Suite

Excel

PowerPoint

Visio

Integrations

Data Analysis

ITIL

BA Practice

B2B CRM

Education

Bachelor's degree

Tools

Salesforce Clouds

Headless Commerce

ERP Systems

Integration Technologies

Job description

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. We employ over 18,000 team members all united by a common purpose. Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.

SUMMARY

At Oshkosh, we build, serve, and protect people and communities by designing the toughest specialty vehicles on the planet. As we are evolving into an Industrial Technology Company, we are seeking a visionary to lead the technical evolution of our customer touchpoints.

This role partners with cross-functional leaders to help shape the strategy, architecture, and execution of our global E-Commerce, CRM, and AI-driven customer-facing experiences. You will serve as a trusted advisor and subject matter expert, helping transform reactive service into predictive partnerships while ensuring our B2E (Business to Everyone) customers have a seamless, “Amazon-like” experience across all channels, from the office desktop to field-service mobile applications.

YOUR IMPACT

These duties are not meant to be all-inclusive and other duties may be assigned:

Guide AI Innovation for High-Volume E-Commerce

• Support the operations of high-volume, high-transaction e-commerce platforms, helping ensure uptime and world class performance during peak demand periods for global parts and services.
• Design and enhance data pipelines that ingest IoT telemetry into the Salesforce Data Cloud to trigger automated “Service-to-Sale” workflows and targeted parts sales that strengthen our Aftermarket footprint across all Oshkosh segments.
• Support the implementation of AI agents to provide 24/7 technical support, utilizing natural language to query technical manuals and parts catalogs creating a self-service model for customers to drive fleet uptime regardless of geographic location or language.
• Develop ML-driven recommendation engines for the storefront that suggest parts based on specific fleet wear-patterns and historical lifecycle data.

Transform Omnichannel, Mobile-First & Connected Job Sites Experiences

• Support the digital infrastructure for “Intelligent Job Sites,” where IoT-connected vehicles, autonomous equipment, and personnel operate within a unified ecosystem.
• Field-First Philosophy: Advocate for a mobile-first ecosystem, developing Progressive Web Apps (PWA) and native tools designed for “offline-first” functionality in remote job sites or fire stations.
• Partner with Product Engineering teams to create geofencing and mobile push-notifications to alert fleet managers of service needs the moment a vehicle enters a registered service bay.
• Help shape hyper-personalized, trigger-based email marketing campaigns that leverage CRM data and machine telemetry.
• Contribute to the technical roadmap for “Single Sign-On” (SSO) to support a persistent customer “Golden Record” across all brand portals (JLG, Pierce, McNeilus).

Develop a CRM Modernization Strategy to Achieve “One CRM”

• Support the evolution of the CRM from a system of record to a system of intelligence. This includes helping to support and guide a multi-cloud CRM environment with complex account hierarchies.
• Support CRM capabilities as a “Single Source of Truth,” integrating bi-directional data flows between ERPs, E-Commerce, and Marketing Automation.
• Support the transition to a headless, composable architecture, decoupling front-end experiences from back-end ERP systems.
• Support contextualized data flows into the CRM to improve customer engagement while providing sales teams with “Next Best Action” guidance.

MINIMUM QUALIFICATIONS:

• Bachelors degree with five (5) or more years of experience in the field or in a related area.
• Office, PowerPoint, Visio, Excel, Integrations, Data Analysis, ITIL and BA practice knowledge
• B2B E-Commerce and CRM experience
• Communication, listening, critical thinking, adaptability, relationship building, organization, influencing, problem solving, negotiation, business acumen, strategy, emotional intelligence, leadership, financial forecasting, storytelling skills

STANDOUT QUALIFICATIONS

• Experience supporting enterprise-scale e-commerce platforms and architectures serving global markets.
• Strong understanding of digital sales cycles, aftermarket operations, and marketing strategies that support the end-to-end customer experience journey.
• Experience with IoT integration and telematics, leveraging machine data to drive customer engagement and business value.
• Understanding of LLM orchestration, vector databases, and AI Agent frameworks.
• Expertise in Salesforce (Data, Service, Marketing, and Commerce Clouds) and Headless Commerce, along with a strong understanding of ERP systems.
• Proficiency with integration technologies supporting complex ERP-to-Cloud solutions and enterprise data flows.
• Experience leading complex initiatives, influencing cross-functional teams, and supporting large-scale digital transformation efforts.

Pay Range:

$118,700.00 - $211,300.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate’s experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at [e-mail].

Oshkosh Corporation is a merit-based Equal Opportunity Employer.Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation’s legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be “U.S. Persons,” as defined in these regulations. Generally, a “U.S. Person” is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.