Digital Creative Strategist

Warschawski; Baltimore (MD); On-site; USD 65,000 - 95,000; Full time

Job summary

Warschawski in Baltimore, MD, is seeking a digital specialist with strong experience in Meta ads and direct response strategies. You will translate data into actionable insights, guide creative direction, and coordinate across designers, account and project managers to optimize assets at scale.

The role emphasizes analytical curiosity, flawless QA, and proactive process improvement, with a focus on clear written and verbal communication across teams.

Qualifications

• Experience with Meta ads and direct response strategies.
• Ability to translate data into actionable insights.
• Strong QA and proofreading discipline for large asset sets.
• Comfort directing creative work and coordinating across teams.
• Proactive mindset to identify and implement process improvements.

Skills

Meta ads

Direct response

Analytical thinking

QA & proofreading

Creative direction

Cross-team communication

Project management

Attention to detail

Tools

Google Slides

Docs

Asana

Slack

Figma

Job description

• Experience with Meta ads, preferablyin direct response: operationally (i.e., understanding how the ads channel works) & creative direction/execution.
• Analytical Curiosity — ability to look past surface-level reporting to ask "why" & tease or test-out the answer.
• Organization & Attention to Detail — Ability to manage & track multiple client needs, essential differences, & direct creative, at scale, fine tuning assets across multiple locations.
• Flawless QA & Proofreading — Extreme attention to detail when directing design team members to develop hundreds of assets per project, and QAing deliverables.
• Proactive Solution-Orientation — you don't wait for a fix, or settle for friction-laden processes—you are constantly thinking, 'How could this improve?' and take the initiative to change, adapt, & evolve.
• Clear, Direct Written & Verbal Communication — they'll work across teams & need to translate data to insights effectively, direct & provide feedback to Designers, make effective & clear recommendations to the Digital team, while being proactive with Account & Project Managers

Nice-To-Have

• Copywriting Aptitude & AI Critique — ability to write direct, clear, compelling copy that drives audiences towards conversion objectives and critique, output from AI support.
• Direct-Response mindset — understand the difference between upper funnel ads and data, and direct-response ads & KPIs (Conversion Rates, ROAS, CPA)
• Ethical AI Enthusiast & Prompt Engineer — Understand the basics of great AI prompts, and how to engineer them to be even better. Actively seeks out AI solutions that save time on repetitive tasks without diminishing quality.
• Baseline understanding of creative testing, isolating variables, & testing roadmaps
• Familiarity with software: Google Slides, Docs, Asana, Slack, Figma