Digital Copywriter

Knoll Inc.; Stamford (CT); On-site; USD 75,000 - 110,000; Full time

Job summary

MillerKnoll is seeking a skilled Copywriter to craft compelling content across digital and print channels, translating design visions into engaging stories for discerning customers, architects, interior designers, and design enthusiasts.

The ideal candidate will transform product features into inspiring narratives while maintaining an editorial-driven brand voice that resonates across customer touchpoints. 3–5 years in luxury lifestyle branding is preferred.

Qualifications

• Bachelor's degree in English, Communications, Journalism or related field.
• 3-5 years of copywriting experience within luxury retail, contemporary furniture, home furnishings, design, fashion, or lifestyle brands.
• Exceptional writing, editing, proofreading, and storytelling abilities.
• Strong portfolio showcasing work across web, email, print, and integrated marketing campaigns.
• Ability to balance creative excellence with business objectives and project timelines.
• Ability to organize, prioritize, and self-manage assignments under strict deadlines.

Responsibilities

• Develop compelling brand narratives that communicate the intersection of modern design, craftsmanship, innovation, and everyday living.
• Translate design concepts, material choices, and product innovation into clear, inspiring customer-facing content.
• Create storytelling for seasonal campaigns, product launches, brand initiatives, designer partnerships, and lifestyle collections.
• Ensure consistency of voice, tone, and messaging across all digital and print channels.
• Help evolve and maintain the brand voice while supporting broader business and marketing objectives.
• Write copy for website landing pages, collection pages, product detail pages, editorial features, and promotional content.
• Develop engaging content that balances storytelling with conversion-driven messaging.
• Partner with eCommerce and merchandising teams to create customer-centric content experiences.
• Support SEO initiatives while preserving the integrity of the luxury brand voice.
• Create compelling email campaigns including subject lines, headlines, body copy, and calls to action.
• Collaborate with marketing teams to test and optimize content performance.
• Write copy for luxury catalogs, lookbooks, direct mail, print advertising, in-store experiences, event materials, and brand collateral.
• Partner with designers and art directors to ensure copy and visual storytelling work seamlessly together.
• Participate in proofing and content reviews to ensure the highest standards of quality and accuracy.

Skills

Copywriting

Editing

Storytelling

Portfolio development

Time management

Education

Bachelor's degree in English, Communications or Journalism

Tools

CMS

Email marketing platforms

Job description

Why join us?

Our purpose is design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About this opportunity

This role will create compelling content across digital and print channels, translating our design vision into engaging stories that connect with discerning customers, architects, interior designers, and design enthusiasts. The ideal candidate is a creative storyteller with a strong appreciation for contemporary design, architecture, craftsmanship, and premium lifestyle brands. They possess the ability to transform product features into inspiring narratives while maintaining a sophisticated, editorial-driven brand voice that resonates across every customer touchpoint.

Key Responsibilities

Brand & Design Storytelling

• Develop compelling brand narratives that communicate the intersection of modern design, craftsmanship, innovation, and everyday living.
• Translate design concepts, material choices, and product innovation into clear, inspiring customer-facing content.
• Create storytelling for seasonal campaigns, product launches, brand initiatives, designer partnerships, and lifestyle collections.
• Ensure consistency of voice, tone, and messaging across all digital and print channels.
• Help evolve and maintain the brand voice while supporting broader business and marketing objectives.

Web & Digital Content

• Write and optimize website copy including landing pages, collection pages, product detail pages, editorial features, and promotional content.
• Develop engaging content that balances storytelling with conversion-driven messaging.
• Partner with eCommerce and merchandising teams to create customer-centric content experiences.
• Support SEO initiatives while preserving the integrity of the luxury brand voice.

Email Marketing & CRM

• Create compelling email campaigns including subject lines, headlines, body copy, and calls to action.
• Support promotional, lifecycle, and customer engagement programs through thoughtful and relevant messaging.
• Collaborate with marketing teams to test and optimize content performance.

Print, Catalog & Campaign Content

• Write copy for luxury catalogs, lookbooks, direct mail, print advertising, in-store experiences, event materials, and brand collateral.
• Partner closely with designers and art directors to ensure copy and visual storytelling work seamlessly together.
• Participate in proofing and content reviews to ensure the highest standards of quality and accuracy.

Creative Collaboration

• Work alongside Creative Directors, Art Directors, Designers, Merchants, Marketing, and Product Development teams to build integrated campaigns.

Qualifications

• Bachelor's degree in English, Communications, Journalism or related field.
• 3-5 years of copywriting experience within luxury retail, contemporary furniture, home furnishings, design, fashion, or lifestyle brands.
• Ability to balance creative excellence with business objectives and project timelines.
• Exceptional writing, editing, proofreading, and storytelling abilities.
• Strong portfolio showcasing work across web, email, print, and integrated marketing campaigns.
• Ability to successfully organize, prioritize, and self-manage assignments under strict deadlines.

Preferred Experience

• Working in a fast-paced retail marketing environment.
• Passion for contemporary furniture, interior design, architecture, art, and modern living.
• Experience writing for premium or luxury consumer brands.
• Familiarity with content management systems and email marketing platforms.

What Success Looks Like

Creates sophisticated, design-forward storytelling that elevates the brand and deepens customer engagement. Consistently delivers polished, on-brand content that reflects the aesthetics and values of a modern luxury brand. Demonstrates a strong understanding of contemporary design culture and translates it into compelling customer experiences. Contributes meaningfully to integrated campaigns that drive awareness, engagement, and revenue growth. Unrelenting optimistic outlook.

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.

This organization participates in E-Verify Employment Eligibility Verification.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at [e-mail].