Digital Copywriter

Nashville Public Radio; Chicago (IL); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

PTO

Wellness initiatives

Mental health support

Job summary

SABRE is seeking a Digital Copywriter to own SABRE’s written voice across digital, ecommerce, and marketing channels. This role sits at the intersection of brand storytelling, SEO, and conversion‑driven content, supporting growth on our website, content strategy, product launches, and campaigns.

This role is based out of our Chicago (Loop) office and offers hands‑on exposure to ecommerce strategy, SEO content, and brand messaging across channels.

Qualifications

• 3–5+ years of digital copywriting or ecommerce writing.
• Strong portfolio of web, product, and SEO-driven content.
• Solid understanding of SEO fundamentals and conversion-focused writing.
• Experience across multiple digital channels.
• Comfort collaborating in a fast-paced, cross-functional environment.

Responsibilities

• Write and optimize PDPs, category pages, and site content.
• Ensure copy supports conversion, SEO, and UX.
• Partner with design and ecommerce teams to align messaging with visuals and strategy.
• Develop long-form blog and content pieces to support organic growth.
• Write copy for email campaigns, paid media, and promotional assets.
• Support product launches and seasonal campaigns.

Skills

Digital copywriting

SEO‑focused writing

Content marketing

Ecommerce writing

Cross‑functional collaboration

Job description

About the Job

Are you a sharp, creative writer who knows how the right words drive action — whether that’s on a product page, blog, email, or ad? Join a brand whose mission goes beyond marketing and focuses on empowering people to live boldly and safely. At SABRE, the copy you write doesn’t just sell — it informs, protects, and builds confidence.

Portfolio Required:

Only resumes with portfolio links will be reviewed.

Who We Are

At SABRE, we’re on a mission to help people Make It Safe®, giving millions around the world the confidence to move forward — unafraid, unstoppable, and fully prepared. For nearly 50 years, our brand has been built on protecting people, not just selling products. Still family‑owned today, we proudly design and manufacture trusted, made‑in‑the‑USA personal safety products. Everything we do is backed by in‑house testing, a commitment to quality, and a passion for education and everyday safety.

Our Core Values

At SABRE, our values guide how we work, collaborate, and grow:

• Proud & Passionate – We love what we do and it shows
• Prepared & Engaged – We show up focused and ready
• Empowered – We create confidence for our customers and our team
• Go the Extra Mile – We raise the bar and never settle when it comes to safety

If these values resonate with you, you’ll feel right at home here.

About the Role

As our Digital Copywriter, you’ll own and elevate SABRE’s written voice across digital, e‑commerce, and marketing channels. This role sits at the intersection of brand storytelling, SEO, and conversion‑driven content, supporting growth across our website, content strategy, product launches, and campaigns.You’ll collaborate closely with ecommerce, marketing, and design teams to ensure our messaging is clear, compelling, and aligned everywhere it shows up.

This role is based out of our Chicago (Loop area) office and offers hands‑on exposure to ecommerce strategy, SEO content, and brand messaging across channels.

Compensation & Work Details

• $70,000–$75,000 annual salary (based on experience)
• 40 hours per week | Hybrid schedule: 4 days on‑site, 1 day remote
• Chicago, IL (Loop area) office
• Comprehensive benefits including medical, dental, vision, PTO, 401(k), wellness initiatives, and mental health support

Primary Duties & Responsibilities

Website & E‑Commerce Copy

• Write and optimize product detail pages (PDPs), category pages, and site content
• Ensure copy supports conversion, SEO, and user experience
• Partner with design and ecommerce teams to align messaging with visuals and strategy

SEO & Content Creation

• Develop long‑form blog and content pieces to support organic growth
• Apply SEO best practices including keyword intent and internal linking
• Refresh content based on performance insights and search trends

Campaign & Marketing Copy

• Write copy for email campaigns, paid media, and promotional assets
• Adapt messaging across channels while maintaining a consistent brand voice
• Support product launches and seasonal campaigns with compelling storytelling

Collaboration & Optimization

• Work cross‑functionally with marketing, ecommerce, and sales teams
• Maintain consistency across digital touchpoints
• Assist with light performance analysis to refine and optimize content

We’re Looking for Someone With

• 3–5+ years of experience in digital copywriting, content marketing, or ecommerce writing
• Strong portfolio of web, product, and SEO‑driven content
• Solid understanding of SEO fundamentals and conversion‑focused writing
• Experience writing across multiple digital channels
• Comfort collaborating in a fast‑paced, cross‑functional environment

Nice‑to‑Have

• Experience in ecommerce or DTC brands
• Familiarity with CMS platforms (BigCommerce preferred)
• Experience supporting email or paid media copy

Why You’ll Love Working Here

• Your Work Has Purpose – Every word you write helps people feel safer and more confident
• You’ll Be Recognized – We actively celebrate great work and meaningful impact
• You’ll Shape a National Brand – Your copy reaches millions across digital and ecommerce channels
• You’ll Grow Fast – Gain exposure to SEO, ecommerce strategy, and brand storytelling
• You’ll Join a Values‑Driven Team – We live what we believe and support each other daily

Ready to Write with Purpose?

If you’re a strategic thinker, strong writer, and excited to use your skills to support a mission that truly matters, we’d love to meet you.

Equal Opportunity Statement

SABRE is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at SABRE, please contact Human Resources at [e-mail].

SABRE is committed to managing our business and community relationships in ways that positively impact our associates, our customers, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings.