Digital Conversion Specialist - Remote Optional

USCCA; West Bend (WI); Remote; USD 100,000 - 120,000; Full time

Job summary

A leading marketing and membership services company seeks an experienced marketing professional to develop and execute full-funnel retention campaigns. This role involves enhancing member engagement, improving conversion rates, and utilizing strong copywriting skills. With a focus on professional growth within a recognized workplace, it offers comprehensive benefits and a dynamic work environment.

Benefits

23 days of personal time off

8 company holidays

Paid day of volunteer service annually

Comprehensive insurance coverage options

Eligible for company bonuses

Qualifications

• Minimum of 7 years of direct response marketing experience.
• Proficiency in copywriting and generating significant sales.
• Ability to work independently and collaboratively while meeting deadlines.

Responsibilities

• Develop full-funnel retention campaigns to enhance member engagement.
• Identify drop-off points in the member journey and address them.
• Collaborate with internal teams for cohesive member communications.

Skills

Copywriting

Project Management

Email Marketing

Lifecycle Marketing

Problem Solving

Education

High School diploma or GED

Tools

Google Suite

Project Management Software

Email/SMS Delivery Platforms

Job description

Employer Industry: Marketing and Membership Services

Why consider this job opportunity:
- Salary up to $120,000
- Eligible for company bonuses
- 23 days of personal time off, 8 company holidays, plus a paid day of volunteer service annually
- Comprehensive insurance coverage options, including medical, dental, and vision
- Nationally recognized as a top workplace, fostering a fun and rewarding environment
- Opportunities for professional growth and innovation within a mission-driven organization

What to Expect (Job Responsibilities):
- Develop full-funnel retention campaigns to enhance member engagement and reduce churn
- Test messaging, offers, and campaign structures to achieve profitable conversion rates
- Identify drop-off points in the member journey and create targeted campaigns to address them
- Contribute to strategies for onboarding, loyalty, upselling, and winback journeys
- Collaborate with internal teams to ensure cohesive member communications and product positioning

What is Required (Qualifications):
- High School diploma or GED required
- Minimum of 7 years of direct response marketing experience with proven funnel development and campaign execution
- Strong copywriting skills with a track record of generating significant sales
- Proficiency in Google Suite, project management software, and Email/SMS delivery platforms
- Ability to work independently and collaboratively while meeting deadlines effectively

How to Stand Out (Preferred Qualifications):
- Previous experience in a B2C membership organization
- Strong understanding of lifecycle marketing, email automation, and behavioral triggers
- Entrepreneurial mindset with a high sense of accountability for results
- Creative thinking and problem-solving abilities
- Experience with advertising principles

#MarketingJobs #DigitalMarketing #MemberEngagement #CareerGrowth #TopWorkplace

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