Digital Content & UX Specialist

J.McLaughlin; New York (NY); Hybrid; USD 67,000 - 80,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

401(k) retirement plan with company

Paid time off & holidays

Hybrid work environment

Life insurance & disability coverage

Critical Illness & Accident insurance

Employee Assistance Program (EAP)

Clothing allowance and discounts

Discretionary bonus opportunities

Referral incentives & commuter perks

Job summary

J.McLaughlin is seeking a Digital Content & UX Specialist to enhance customer-facing web content and contribute to a collaborative, high-performing workplace. This hybrid role supports content management, UX consistency, and CRO initiative from our Greenpoint, Brooklyn office.

The ideal candidate combines fashion-aware design with technical know-how in HTML/CSS/JS, CMS platforms, and analytics, thriving in an omnichannel environment and cross-functional teams.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, UX/HCI preferred, or equivalent experience.

Responsibilities

• Collaborate with designers, merchandisers, developers, and marketers to ensure on-brand UX.
• Maintain and organize content across CMS, admin platforms, and DAM.
• Tag, categorize, and audit content following taxonomies.
• QA content to catch errors and ensure formatting consistency.
• Track KPI performance and optimize content accordingly.
• Review UX/UI for consistency and drive resolution.
• Document templates and content guidelines for consistency.
• Support mockups and annotated screenshots to communicate changes.
• Participate in CRO roadmap and coordinate with cross-functional teams.
• Other related duties as assigned.

Skills

Detail oriented

Team collaboration

CMS tools

HTML/CSS/JS

SEO knowledge

Analytics

Spreadsheets

Adobe CC

Figma/Canva

AI tools

Microsoft Office

Education

Bachelor's degree in related field

Tools

CMS tools

Google Sheets

Excel

Photoshop

Illustrator

Premiere Pro

Figma

Canva

Adobe Creative Suite

AI tools

Job description

Job Description

Job Description

Our Heritage: An American Original Since 1977

Founded on the Upper East Side of New York City by brothers Jay and Kevin McLaughlin, J.McLaughlin was built on a simple idea: great style feels personal. From a single neighborhood shop to nearly 200 stores nationwide, we have always believed in being local and loyal—to our customers, our communities, and one another. Today, nearly 1,000 employees bring the brand to life across the country, from Maine to Maui.

For over 20 years, our corporate home has been in Greenpoint, Brooklyn, where creativity, craftsmanship, and collaboration continue to shape our next chapter.

Giving back is part of who we are. We support the communities we serve through local partnerships, charitable initiatives, and a belief that businesses should leave places better than they found them.

Overview

We are seeking a Digital Content & UX Specialist to support the Digital Team in improving the digital experience of our customer facing web content while contributing to a collaborative, high-performing, and values-driven workplace.

The ideal candidate is highly detail-oriented, collaborative, and passionate about fashion, technology, and how design can enhance customer journeys in a fast-paced, omnichannel environment.

This position is primarily based in our Greenpoint, Brooklyn office and follows a hybrid schedule, dependent on role and business needs.

About The Role

Essential Functions*:

Content and Site Management

• Collaborate with designers, merchandisers, developers, and marketers to ensure site content is applying user experience best practices while also being on brand
• Maintain, update, and organize content across our CMS, various admin platforms, and our DAM (Digital Asset Management Tool)
• Tag, categorize, and audit content accurately, following established taxonomies and guidelines
• QA content across pages to catch errors, inconsistencies, and formatting issues
• Track performance tied to content changes and ensure KPIs are being met while optimizing appropriately

UX Support

• Review customer-facing pages for UX and UI consistency and best practice, flagging issues and seeing them through to resolution
• Assist in documenting templates, page structure updates, and content guidelines for consistency and measuring success
• Support the creation of mockups or annotated screenshots to communicate proposed changes
• Participate in feedback rounds on new designs or content updates, offering clear and constructive notes
• Project manages CRO roadmap and keeps cross functional members (both internal and external) accountable

Additional Job Responsibilities

• Other related duties as assigned

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Skills & Requirements

What we are looking for

• Bachelor's degree in a related field (Communications, Marketing, Digital Media, UX/HCI) preferred, or equivalent experience
• 2+ Years experience in related roles preferred
• Detail oriented creative thinker with strong organizational, communication and problem-solving skills. Ability to interact with professionalism across all levels of the organization.
• High levels of accountability and reliability, with a proven ability to take initiative and follow through on commitments
• Experience contributing to team-based goals and achieving results through collaboration
• Comfort navigating and working in web-based platforms, CMS tools, and admin interfaces as well as a foundational understanding of UX and UI principles and best practices
• Experience working with spreadsheets (Google Sheets, Excel or similar), reporting tools, coding (HTML/CSS/Javascript), exposure to design tools: Figma, Canva, or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and proficiency with AI tools
• Basic SEO knowledge and familiarity with how content choices affect search visibility
• Passion for ecommerce and customer-facing digital experiences, especially for lifestyle brands
• Interest in analytics and data
• Experience tagging, categorizing, or organizing digital content at scale
• A habit of documenting work clearly and an eagerness to ask questions and suggest improvements
• Proficiency with Microsoft Office

Physical Requirements

• Prolonged periods of sitting at a desk, working on a computer, standing and bending.
• Must be able to lift 15 pounds occasionally.
• Must be able to access and navigate various departments at the organization's facilities.

Benefits At a Glance

At J.McLaughlin, we design our benefits with the same care and intention as our product. Our benefits are designed to support well-being, flexibility, and long-term growth.

• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan with company match (eligibility based on hours worked)
• Generous paid time off and paid holidays
• Hybrid or flexible work environment (role-dependent)
• Company-paid life insurance and disability coverage
• Optional Critical Illness and Accident insurance
• Employee Assistance Program (EAP)
• Clothing allowance and generous discounts on J.McLaughlin merchandise
• Discretionary bonus opportunities (role-dependent)
• Employee referral incentives and commuter benefits

Pay Transparency & Disclaimer

$66,500 – $80,000 depending on experience, skills, and qualifications.

Compensation and benefits may vary based on role, location, and eligibility. J.McLaughlin reserves the right to modify compensation and benefit programs at any time, in accordance with applicable laws.

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.