Digital Content Specialist

Baltimore County; Towson (MD); On-site; USD 60,000 - 80,000; Full time

Job summary

Baltimore County is seeking a Digital Content Specialist to join the Department of Public Works and Transportation in Towson. The role involves producing multimedia content that communicates DPWT programs and policies to the community.

You will work with Communications and other departments to craft compelling stories, photos, and videos, ensuring accessibility and brand alignment across social platforms and campaigns.

Qualifications

• Bachelor's degree in journalism, English, mass communications, or a closely related field.
• At least one year of experience in journalism, creative writing, public relations, or closely related work.
• Education/experience substitution rules described in the posting (year-for-year basis up to limits).

Responsibilities

• Develops and produces creative digital content—stories, photos, videos, and graphics—that highlight DPWT’s programs, services, and policies.
• Collaborates with Communications staff and other departments to identify story opportunities and develop content plans for key projects and campaigns.
• Assists Social Media Manager with developing clear, engaging, and accessible content for social media platforms.
• Designs and edits digital graphics, infographics, and short videos to support storytelling and outreach efforts. Ensures digital content aligns with the County's brand, accessibility standards, and communications goals.
• Provides photography and videography support for DPWT events and initiatives.
• Collaborates with subject matter experts to transform technical or policy information into relatable, community-focused stories.
• Stays current on emerging digital communications tools, trends, and best practices.
• Assists with logistics for special events, photo and video shoots, and other public outreach activities as needed.
• Provides creative input or production support for DPWT presentations, publications, or exhibits.

Skills

Creative writing

Public relations

Storytelling

Photography

Education

Bachelor's degree in journalism, English, mass communications, or closely related field

Tools

Graphic design software

Video editing software

Photography equipment

Job description

Pay Schedule I, Grade 26, Regular Schedule: 35 hours per week

A vacancy exists in the Department of Public Works and Transportation, General Administration.

A list of eligible applicants will be established based on the examination as outlined below.

Current and future vacancies occurring in this classification may be filled from the list of eligible applicants.

All interested transfer and promotional candidates must apply at this time.

List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications.

Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.

You can attach your transcript(s) or licenses(s) to your application.

Failure to submit proof of Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.

The Digital Content Specialist serves as an integral member of the Baltimore County Department of Public Works and Transportation (DPWT), helping tell DPWT’s story through creative and engaging digital content. This position produces multimedia materials, such videos, photographs, graphics, flyers and brochures, along with assisting the social media manager with content, that connects community members to DPWT services, programs, and policies. The Digital Content Specialist collaborates with staff across the Department to plan multimedia campaigns and community updates and ensures that digital content is accurate, accessible, and aligned with DPWT’s brand and communications goals.

• Develops and produces creative digital content—including stories, photos, videos, and graphics— that highlight DPWT’s programs, services, and policies.
• Collaborates with Communications staff and other departments to identify story opportunities and develop content plans for key projects and campaigns.
• Assists Social Media Manager with developing clear, engaging, and accessible content for social media platforms.
• Designs and edits digital graphics, info-graphics, and short videos to support storytelling and outreach efforts. Ensures digital content aligns with the County's brand, accessibility standards, and communications goals.
• Provides photography and videography support for DPWT events and initiatives.
• Collaborates with subject matter experts to transform technical or policy information into relatable, community-focused stories.
• Stays current on emerging digital communications tools, trends, and best practices.

Examples of Other Duties

• Assists with logistics for special events, photo and video shoots, and other public outreach activities as needed.
• Provides creative input or production support for DPWT presentations, publications, or exhibits.
• Performs other duties as assigned.

NOTE

The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.

Graduation from an accredited college or university with a bachelor's degree in journalism, English, mass communications, or a closely related field

Plus

At least one year of experience in journalism, creative writing, public relations, or closely related work.

(Additional experience in the areas listed above may be substituted on a year-for-year basis up to a maximum of four years for the required education. Education in one of the fields listed above beyond a bachelor's degree may be substituted on a year-for-year basis for the required experience.

Preferred Qualifications

Work experience with recycling at a professional level.)

Proof of Licenses, Certifications and Education

Applicants are required to submit proof of licenses, certifications and education beyond high school to meet the required and preferred qualifications of the position. Diplomas or transcripts must show the applicant’s major field of study. Copies and unofficial transcripts are acceptable.

Failure to submit proof of Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.

Proof of Degree Equivalency

Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org)

Mail or deliver documents to:

ATTN: Account Clerk II - Department of Corrections

Office of Human Resources

Baltimore County Government

308 Allegheny Ave.

Towson, MD 21204

You can attach your transcript(s) or license(s) to your application.

EXAMINATION PROCEDURE

Applicants will be qualified based on an evaluation of their training and experience, as stated on their application, which includes answers to the supplemental questions. Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes.

Physical and Environmental Conditions

The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity. Some duties entail the operation of office and other equipment requiring manipulative and coordinative skills. Some duties may require traveling between work sites.

Medical Examination and Employment Background Investigation

Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to a criminal background, education, and fingerprint check.