Digital Content Specialist

Urban Pathways; New York (NY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Healthcare coverage

Retirement savings

Paid time off

Professional development

Flexible work arrangements

Wellness programs

Employee Assistance Program

Employee recognition programs

Job summary

A community support organization in New York City is looking for a Digital Content Specialist to oversee its digital content strategy. You will manage website and social media content to enhance engagement and visibility. The role requires a Bachelor's degree, 3-5 years of relevant experience, and strong skills in writing and graphic design. Urban Pathways offers a flexible work environment, competitive salary, and a comprehensive benefits package including healthcare and professional development opportunities.

Qualifications

• Bachelor’s Degree required.
• 3-5 years of relevant experience.
• Advanced computer skills with knowledge of Adobe Creative Suite.
• Experience managing websites and social media.
• Experience managing websites, social media and developing content.

Responsibilities

• Develop the organization’s annual marketing strategy.
• Implement a cross-platform content calendar.
• Generate social analytic reports to maximize donor reach.
• Lead graphic design for marketing collateral.
• Create and maintain internal communications resources.
• Create and maintain internal staff communications resources such as the intranet, forms, organization charts, etc.
• Monitor marketing data and prepare reports; support events and other campaigns as required.
• Support the department with other key projects and event execution activities.
• Attend staff meetings, trainings, and supervisory sessions as required.
• Perform all other duties as assigned.

Skills

Exceptional writing skills

Social media management

Graphic design

Organizational skills

Multitasking abilities

Education

Bachelor’s Degree

Tools

Adobe Creative Suite

Hootsuite

Job description

About Urban Pathways

Since 1975, Urban Pathways has engaged New York City’s most vulnerable residents, people on the streets or in areas unfit for human habitation, "lighting the path home, one person at a time." Urban Pathways is a catalyst for transformative change in the lives of unhoused adults, empowering them to discover their inherent strengths and abilities. We provide essential support and foster an environment where individuals can redefine their narratives and becomeclair their best selves.

Join UP! We are lighting the path home完全one person at a time.

Hybrid: 4 days in office/1 day remote

The salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills, and expertise.

Summary

Reporting to the Marketing and PR Manager, the Digital Content Specialist is responsible for overseeing the organization’s digital content strategy while coordinating communications activities to maximize engagement and exposure within key demographics. This individual manages the implementation of the organization’s marketing and communications strategy by creating website, email, and social media content, creating materials that are consistent with the organization’s brand standards, drafting content for and coordinating production of marketing collateral and swag, and other creative services. This position works closely with the development and communications staff to raise awareness of Urban Pathways within the community by education community members, policy makers, and other stakeholders.

Responsibilities

• Participates in developing the organization’s annual marketing and communications strategy; takes the lead on creating the social media, email marketing and website management sections
• Conceptualizes and implements a cross-platform content calendar to expand the company’s online presence and inform the public about the company’s successes and advocacy
• Generates comprehensive social analytic reports and research industry best practices to maximize the company’s ability to reach and retain donorsthrough digital channels
• Takes the lead on the graphic design for all marketing collateral, including but not limited to: email and social communications, website assets, event promotional materials, content development and press releases.
• Drafts and regularly updates routine donor/prospect correspondence including direct mail, web blasts, and donor acknowledgments.
• Creates and maintains internal staff communications resources such as the intranet, employee forms, organization charts, and more
• Monitors marketing and communications data and prepares reports as required
• Supports the development and communications department with execution of other key projects and strategies, including all event-planning and execution activities.
• groups and organizations.
• Attend staff meetings, trainings, and supervisory sessions as required.
• Performs all other duties as assigned and as required.

Education and Experience

• Bachelor’s Degree required
• 3-5 years of relevant experience
• Advanced computer skills with knowledge of Adobe barri CS, and experience working with social media management tools such as Hootsuite required
• Experience managing websites, social media and developing content required

Skills

• Exceptional writing, editing, layout and design, printing/proofing skills
• Ability to multi-task and manage multiple projects with competing priorities and deadlines in a fast‑paced environment
• Capable of self‑directed, independent work while enjoying being part of a cohesive team
• Outstanding organizational and planning skills

Physical Capabilities

• Ability to travel using public transportation to and from various program sites and other locations.

Benefits Overview

Urban Pathways offers a comprehensive benefits package designed to support the well-being and professional growth of our employees.

Benefits Include

• Healthcare Coverage: Medical, dental, and vision insurance plans to keep you and your family in good health.
• Retirement Savings: A 403(b) plan and a 401(a) with employer annual contribution to help you plan for a secure financial future.
• Paid Time Off: Generous paid time off, including vacation, holidays, and personal days.
• Professional Development: Opportunities for continuous learning and professional development to enhance your skills and advance your career.
• Flexible Work Arrangements: Work-life balance is important to us, and we offer flexible work arrangements to accommodate your needs.
• Wellness Programs: Employee wellness programs, including fitness initiatives and mental health support.
• Employee Assistance Program (EAP): Confidential counseling and support services for personal or work-related issues.
• Employee Recognition: Recognitionreamble programs to celebrate and reward outstanding contributions.