Digital Content Producer

Nexstar Media Group Inc.; Portland (OR); On-site; USD 52,000 - 68,000; Full time

Job summary

KOIN-TV, Portland's CBS affiliate, seeks a content producer to curate and promote local news content across TV, digital and social platforms. You will write compelling headlines, monitor trends, and collaborate with the newsroom to drive engagement and loyal local traffic.

The role requires a Bachelor’s Degree plus 2 years in broadcast/ digital news, weekend/shift flexibility, and membership in the NABET Union. Work in a high‑pressure newsroom with deadlines.

Qualifications

• Bachelor’s degree plus two years’ experience in television broadcast/production or digital news production.
• Ability to write compelling headlines and package content for multiple platforms.
• Experience coordinating with newsroom staff and management.

Responsibilities

• Curate and aggregate content for engagement and repeat site visits.
• Monitor all media forms and report breaking stories with exclusives when possible.
• Write headlines that grow audience and engagement.
• Package content to boost page views per visitor and time on site using testing and metrics.
• Produce short videos and select strong photos to tell stories.
• Track website traffic trends to inform daily and long‑term content needs.
• Collaborate with newsroom staff and management; market web content on broadcast.
• Promote and distribute content on social media and other engagement tools.
• Monitor leads from scanners, wires, releases, emails, and social media.
• Plan and produce live or digital‑exclusive content; assist with story development.
• Keep the newsroom updated on breaking news throughout the day.
• Answer phones, vet tips, and maintain daily news logs.
• Flexible in duties and willing to work varied shifts and weekends; must join NABET Union.

Skills

Write headlines

Content curation

Media monitoring

Audience growth

Deadline pressure

Education

Bachelor’s Degree + 2 years’ experience

Tools

MS Outlook

E-mail

Job description

Position responsibilities

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media platforms and through other audience engagement tools
• Monitor scanners, wires, news releases, emails, and social media for story leads
• Plan and produce live or recorded digital-exclusive content (e.g., interviews, explainers, behind-the-scenes)
• Assist with development, planning, and follow-up of news stories for all platform
• Keep the newsroom informed of breaking news and developing stories throughout the day
• Answer phones, vet story tips, and maintain daily news logs
• Flexibility to perform duties and other tasks as assigned
• Must join NABET Union

Education / Experience

Bachelor’s Degree + 2 (two) years’ experience in television broadcast/production or digital news production.

Training / Equipment

Utilize state-of-the-art television technology; MS Outlook, E-mail.

Work Environment / Physical Requirements

High stress environment with deadline pressures and the demands of breaking news, which can happen at any time. Position will require day-to-day multi-tasking, as well as managing multiple projects simultaneously with frequent change in direction and priority. Must be willing to work weekends (Saturdays and Sundays), as well as be able to work any and all shifts as necessary, including overnights/early mornings, nights, and holidays. The employee in this position must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, and work indoors in environmentally controlled conditions. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

Notes

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

About us

Broadcasting since 1953, KOIN-TV is Portland’s CBS affiliate, providing exceptional local news content on air and online (koin.com), CBS Network programming and syndicated entertainment to viewers across Oregon and SW Washington. KOIN News is Watching Out for You with 51 hours of local news broadcasts each week, featuring award-winning, in-depth investigations, news, weather, traffic, KOIN News AM-Extra and Game-On! KOIN-TV is a Nexstar Media Group, Inc. television station serving Oregon and SW Washington from its studios in downtown Portland, OR. Nexstar is the largest local television broadcast and digital media company in the nation with 200 broadcast stations (including partner stations) in 116 markets reaching approximately 68% of US television households. Today, as one of the most powerful and trusted voices in America, Nexstar remains true to its mission to uphold the public interest principles of localism, diversity, and trustworthy, unbiased broadcast journalism. At the same time, the company continues to simultaneously raise its commitment to support the evolving needs and interests of the local viewers, hometown businesses and community organizations that it proudly serves each day. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.

Equal Opportunity Employer

EOE/MINORITIES/FEMALES/VETERANS/DISABLED

KOIN is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply. KOIN values the contribution of its employees. We recognize their efforts by offering a competitive compensation plan and an array of benefits, including medical, dental, vision, life insurance, 401(K), and more. We are committed to a drug and alcohol-free workplace. Any job offer is conditional upon satisfactorily completing a background and DMV check.

EEO Statement

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.