Digital Content Producer

Total Wine & More; North Bethesda (MD); On-site; USD 34,000 - 55,000; Part time

Benefits offered by this job

Paid Time Off (PTO)

Generous store discounts

Health care plans (medical, dental, Rx

Vision coverage

401(k)

HSA

FSA

Disability & life insurance

Paid parental leave

Pet insurance

College tuition assistance

Career development & product training

Job summary

Total Wine & More is seeking a Digital Content Producer (Temporary) to own the end-to-end deployment of digital content across TotalWine.com and the app. You will ensure timely, accurate, brand-aligned content and collaborate with Digital Merchandising, Marketing, and UX to optimize the consumer journey.

This role emphasizes strong project management, attention to detail, CMS workflows, and accessibility standards, with a focus on speed-to-market and scalable content solutions in a dynamic,

Qualifications

• Bachelor’s degree with 5+ years in digital content production, preferably in eCommerce or an omni-channel environment.
• Familiarity with CMS platforms and content publishing workflows.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to communicate effectively with cross-functional teams and stakeholders at various levels.
• Basic understanding of HTML, WCAG ADA compliance, and SEO is a plus.

Responsibilities

• Own the end-to-end execution and deployment of digital content across TotalWine.com and the mobile app.
• Serve as a subject matter expert in digital content production and ensure brand and accessibility standards.
• Support personalization and localization strategies across markets and customer segments.
• Collaborate with Digital Merchandising, Creative, Marketing, Store Operations, Product, and UX to support digital initiatives.
• Identify opportunities to improve content workflows and implement scalable deployment solutions.
• Test, troubleshoot, and optimize content performance across platforms.

Skills

Digital content prod

Project management

Cross-functional collaboration

Attention to detail

Communication

Education

Bachelor's degree

Tools

CMS platforms

Job description

About the Role

Total Wine & More is seeking a Digital Content Producer (Temporary) is responsible for the end-to-end execution and management of digital content across TotalWine.com and the mobile app. This role ensures timely and accurate content deployment, supports marketing and merchandising initiatives, and contributes to the continuous improvement of digital operations. As a key member of the Digital Operations team, you will collaborate with cross-functional partners in Digital Merchandising, Marketing, Store Operations, Product and UX to deliver seamless and engaging customer experiences.This role will report to the Senior Manager, Digital Operations and this role is a temporary, part-time position.

You will

• Own the end-to-end execution of digital content initiatives across TotalWine.com and the mobile app, ensuring timely, accurate, and brand-aligned deployment.
• Serve as a subject matter expert in digital content production, providing strategic input on content execution while ensuring adherence to brand and accessibility standards.
• Support the implementation of personalization and localization strategies across markets and customer segments.
• Collaborate closely with cross-functional teams—including Digital Merchandising, Creative, Marketing, Store Operations, Product, and UX to support digital initiatives, while building strong relationships that foster alignment, transparency, and shared accountability for content success.
• Leverage technical expertise to identify opportunities for improving content workflows, user experience, and operational efficiency, and implement scalable solutions for content deployment, version control, and complex content scenarios.
• Continuously refine workflows and drive operational excellence by identifying and implementing process improvements that enhance speed to market and content quality.
• Orchestrate a seamless digital consumer journey by proactively testing, troubleshooting, and optimizing content performance across platforms.
• Demonstrate agility in a fast-paced, evolving environment by managing shifting priorities and responding to ad-hoc requests with a proactive, solution-oriented mindset.
• Maintain documentation and contribute to the evolution of operational best practices to ensure quality and compliance.

You will come with

• Bachelor’s degree with 5+ years of experience in digital content production, preferably in eCommerce or an omni-channel environment.
• Familiarity with CMS platforms and content publishing workflows.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to communicate effectively with cross-functional teams and stakeholders at various levels.
• Ability to adapt to evolving technologies and contribute to process optimization initiatives.

• Basic understanding of HTML, WCAG ADA compliance, and SEO best practices is a plus.

We offer

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• & More!

Crafted for you

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program.

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.