Digital Content Producer

Nexstar Media Group Inc.; Brownsville (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

The Digital Producer at Nexstar Media Group leads the shift from broadcast-only newsrooms to multi-platform ecosystems, providing training in methods, processes and tactics. They shape content strategy, pitch local and trending stories, and ensure editorial standards across platforms.

They shoot/edit material for on-air and digital, produce cross-platform reports, and build digital campaigns to engage viewers and reinforce the brand online.

Qualifications

• Degree in journalism required; daily newspaper or news site experience preferred.
• Proficiency in AP style, editing for grammar and punctuation.
• Live, working web samples and/or print pages preferred.

Responsibilities

• Leads transition from broadcast to multi-platform newsroom with daily guidance.
• Pitches on-brand local and trending stories in meetings.
• Shoots and edits content for on-air and digital platforms.
• Produces reports for all platforms and writes for the web.
• Builds digital campaigns to promote shows and specials.

Skills

AP style

Adobe Photoshop

Dreamweaver

Basic HTML

CSS

Flash

Social media strategy

Digital campaigns

Video editing

Education

Degree in journalism

Tools

Adobe Photoshop

Dreamweaver

Basic HTML

CSS

Flash

Job description

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.Develops and leads winning strategy for station contentExpert understanding of Facebook, Twitter, and other social media platformsReviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelinesUse our Social Media and Website to build and reinforce brand recognition and drive viewers to televisionDetermines a story's emphasis, length, and format, and organizes material accordinglyResearch and analyze background information related to news stories in order to be able to provide complete and accurate informationGathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functionsPitches on-brand local and trending stories during morning meetingsChecks reference materials such as books, news files or public records to obtain relevant factsShoots and edits content for on-air and digitalProduces reports for all platformsEnsures that all content meets company standards for journalistic integrity and production qualityBuilds and calendars digital campaigns to promote local shows and specials.Writes stories for the web and other digital platformsPerforms other duties as assignedFinds new ways to use Social Media and our website to engage with viewers Requirements & Skills :Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferredProficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferredCSS, Flash and other relevant technology skills is a plusMaintain positive work environment through active team participation and cooperation with co-workers in all departmentsResponds positively to feedback