Digital Content Marketing – Sr Program Manager

Wescom; Pasadena (CA); Hybrid; USD 103,000 - 154,000; Full time

Benefits offered by this job

Remote and hybrid work options

Education reimbursement

401(k) matching

Wellness program

Paid time off

Job summary

Wescom Financial is seeking a Digital Content Marketing Senior Program Manager in Pasadena to lead digital content strategy across web, mobile, and intranet. The role focuses on content management, branding, personalization, and end-to-end digital journeys to drive growth, engagement, and conversions.

A Bachelor’s degree and 3–5 years in digital marketing are required, with hands-on experience in content audits, governance, and cross-functional collaboration with Marketing and IT to deliver

Qualifications

• Bachelor’s Degree required and three to five years of experience in digital marketing or marketing.
• Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners.

Responsibilities

• Oversee publishing processes and ensure brand consistency across web and mobile platforms.
• Develop and maintain digital content standards and governance processes.
• Implement personalization tactics using data insights to enhance engagement and conversions.
• Design and optimize digital journeys across web and mobile.
• Define, monitor, and report on KPIs such as conversion rates and engagement.

Skills

Digital content management

Content strategy

Data-driven decision making

A/B testing

Web analytics

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Google Analytics

Adobe Analytics

Content Management Systems

Job description

Salary Grade: 160E Salary Pay Range for This Position: $102,896.00 - $154,395.00

Position Summary

The Digital Content Marketing Senior Program Manager leads overall digital content strategy and development across all digital platforms, including web, mobile, and intranet. This individual contributor role focuses on digital content management, including brand, copy, design/imagery, personalization, and end-to-end digital journeys. The position requires experience combining content strategies with digital experiences, using data-driven decision-making to enhance digital growth, engagement, and conversion. They partner cross-functionally to ensure seamless, user‑centric content that aligns with organizational goals and delivers measurable business impact.

Essential Position Functions

• Website & Content Management: Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.
• Content Strategy & Governance: Develop and maintain digital content standards, perform content audits, identify content gaps, and establish governance processes that improve content quality, consistency, and effectiveness.
• Digital Personalization & Testing: Implement personalization tactics using data insights to enhance user engagement and conversion rates. Use testing to optimize digital experiences.
• Journey Mapping: Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.
• Performance Analysis: Define, monitor, and report on KPIs including conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness. Develop insights and recommendations to improve business results.
• Cross-Functional Collaboration: Ensure collaboration between Marketing and IT teams to align digital initiatives with broader business objectives.
• Innovation & Best Practices: Stay current on emerging technologies, AI-driven personalization; champion continuous testing and optimization of content.
• Compliance & Standards: Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies. Perform other related duties as assigned.

Education, Experience, Skills and Abilities

Bachelor’s Degree required and three to five years of experience in digital marketing or marketing. Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners. Ability to work with little supervision and ability to make sound decisions in accordance to brand standards and department guidelines.

Computer Skills

• Proficient in Microsoft applications (Word, Excel, Outlook).
• Must be proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
• Web Analytics: Ability to use Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, conversion rates, and engagement metrics.
• A/B Testing & Optimization: Experience testing and optimizing content on digital platforms.
• Mathematical Skills: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

This position may qualify as Remote or Hybrid with a home base at one of Wescom’s offices. The Remote or Hybrid status may be discontinued by Wescom in its sole discretion at any time and for any reason or no reason, with or without notice by Wescom or Employee. The work environment characteristics described here are representative of those an employee encounters while performing functions of this job. The noise level in the work environment is moderately quiet. It is a non-smoking environment. The above job requirements are representative of minimum levels of knowledge, skills, and abilities. The marginal functions have not been included. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.

If you are applying for a Hybrid/Remote position, please note applicants are required to reside within our Wescom service areas which are defined as the following counties: Los Angeles, Orange, San Bernardino, Riverside, Ventura, Santa Barbara, San Diego, Imperial ,Fresno, Kern, Kings, Madera, Merced, Mariposa, Monterey, San Benito, San Joaquin, San Luis Obispo, Santa Cruz, Stanislaus and Tulare counties.

Equal Opportunity Employer

Wescom Financial is an Equal Opportunity Employer (Male/ Female/ Veteran/Disability/ Gender Identity/ Sexual Orientation) California Privacy Notice at Collection of Personal Information: If you are a resident of the State of California and are a job applicant, see California Privacy Notice relating to job applications.

Who We Are

Since 1934, Wescom Financial has been dedicated to helping members throughout Southern & Central California build better lives. Now with 30 branches, we provide essential banking solutions to more than 250,000 members. We truly value providing member focus, excellence, and integrity, which helps us in our interactions with our team members, members, volunteers, vendors, and others alike. These core values have shaped our organization into who we are today. Our goal is not only to meet expectations but also to exceed them in everything we do. To learn more about Wescom’s rich history please click here: The Wescom Story.

What We Believe

At Wescom Financial, we value and rely on the unique talents of our team members who contribute to supporting one another in achieving personal fulfillment and helping our members build better lives. If we are not serving a member, we are serving a team member who is. For the second year in a row, Wescom Financial has been recognized as America's Best Regional Bank and Credit Union by Newsweek and is Great Places to Work Certified. At Wescom, everyone has a seat at the table. The Inclusion and Diversity Committee and Council help set the foundation for an even more inclusive culture at Wescom.

Benefits & Perks

• Remote and hybrid work options
• Work/life balance (i.e., two mental health days, flex scheduling, alternative work schedules)
• $1,000 Employee Referral Bonus Program
• Benefits for full-time and part-time team members Paid time off: Vacation, floating holidays (full-time only), sick, 2 mental health day, 10 bereavement days, and 10 observed holidays, including Juneteenth
• Comprehensive medical, dental, and vision plan coverage, including EAP+
• Work/Life Program Adoption and surrogacy assistance
• 401(k) Plan with employer matching
• Generous educational programs: Education reimbursement, student loan repayment plan, college grant for eligible children
• Wellness Program: Increase health, happiness, and productivity, ability to earn rewards by participating in Healthy YOU, two onsite fitness centers, gym membership discounts for LA Fitness
• Transit subsidy reimbursement for public transportation
• Fun Express and Tickets at Work: Discounts at entertainment venues in California and beyond
• Wescom University Department dedicated to providing learning and development opportunities to team members
• Leadership/Emerging Leadership Programs for aspiring leaders
• Discounted rates on loan products for team members
• Wescom Foundation

Wescom Foundation

Wescom is more than banking – we are a network of members and employees dedicated to making California a better place for all. The Wescom Foundation works to improve the lives of Californians by supporting community-based organizations through strategic grant making and community engagement. The Wescom Foundation’s grant making focuses on the following areas: Critical Human Needs, Financial Wellness, and Disaster Response. In addition, the Wescom Foundation focuses on identifying and sponsoring volunteer opportunities for employees as well as providing a vehicle for tax-deductible non-profit organization contributions through payroll deductions. These contributions are, in turn, matched dollar for dollar by Wescom Financial. Since its founding, the Wescom Foundation has selected a number of non-profit organizations to sponsor throughout the year. For more information about the Wescom Foundation: Wescom Foundation.