Digital Content Lead - Growth & Social Strategy

CBS2 Boise; Boise (ID); On-site; USD 65,000 - 90,000; Full time

Job summary

CBS2 Boise is seeking a Digital Content Manager in Boise, Idaho. Lead daily digital and social content, supervise producers, and execute strategies to grow audience across platforms. You will partner with reporters and editors to select coverage and guide storytelling, while modeling strong editorial standards and newsroom leadership.

The role emphasizes fast-paced content production, cross-platform publishing, and optimizing digital traffic through data-driven decisions at a local level.

Qualifications

• Evidence of creating compelling stories across platforms.
• Ability to handle breaking news and tight deadlines.
• Strong multitasking and pivoting under pressure.
• Creative and entrepreneurial mindset with audience growth focus.
• Ability to identify problems and provide solutions.
• Commitment to journalistic standards and ethics.

Responsibilities

• Oversee digital and social platforms to serve local communities with timely information.
• Supervise digital producers, review stories and posts, provide feedback for impactful storytelling.
• Collaborate with News Director and station managers on content ideas.
• Lead management of social channels and grow our YouTube presence.
• Edit short-form and long-form videos for social and YouTube.
• Use Sprout Social to monitor audience and platforms.
• Use Google Analytics to inform future content decisions.

Skills

Content creation

Deadline management

Multitasking

Journalistic standards

Writing skills

Digital traffic

Coaching

Team collaboration

Story selection

Education

Journalism degree

Tools

Sprout Social

Google Analytics

Job description

CBS2 Boise is seeking a Digital Content Manager in Boise, Idaho. Lead daily digital and social content, supervise producers, and execute strategies to grow audience across platforms. You will partner with reporters and editors to select coverage and guide storytelling, while modeling strong editorial standards and newsroom leadership.

The role emphasizes fast-paced content production, cross-platform publishing, and optimizing digital traffic through data-driven decisions at a local level.