Digital Content Coordinator

Brobston Group; New York (NY); On-site; USD 68,000 - 75,000; Full time

Job summary

Gucci North America is seeking a Digital Content Coordinator to support US, Canada, and Mexico websites and ensure content aligns with WW standards. You will manage product assortments, publish content, and help optimize sales conversions on gucci.com.

You will collaborate with merchandising, marketing, and QA teams, monitor performance using site analytics, and assist with frontend/backend updates to improve user experience and branding consistency.

Qualifications

• 2–3 years of ecommerce or digital content experience.
• Bachelor’s degree in business, marketing or similar preferred.
• Strong Excel and PowerPoint skills with ability to learn internal systems and Google Analytics.
• Very detail oriented with ability to multitask and meet deadlines.
• Strong analytical skills for site performance and user experience.

Responsibilities

• Create, update, and maintain product assortments for US, Canada & Mexico sites, including content publishing.
• Assist site merchandising using data-driven trends and guidelines from worldwide content.
• Ensure accurate pricing and prompt response to price changes.
• Perform daily QA on category pages and navigation links.
• Collaborate with merchandisers, marketing, and other teams for launches and homepage updates.
• Maintain up-to-date branding across the site.

Skills

Analytical skills

Attention to detail

Multitasking

Education

Bachelor’s degree in business or Marketing

Tools

Excel

PowerPoint

Google Analytics

Job description

Role Mission

The Digital Content Coordinator will support the Gucci North America Digital team in supporting the vision that the US, Canada, and Mexico websites are aligned to the Company and Worldwide (WW) standards. The Digital Content Coordinator ensures that the web content on gucci.com is accurate, current, and supportive of sales conversion goals.

Key Accountabilities

Digital Content Production

• Create, update, and maintain product assortments (new collections, special collections, capsule pages, sell-out, cancelled styles) for all categories on the US, Canada & Mexico sites, including content publishing and technical set up;
• Assist with site merchandising of all categories on gucci.com on a regular basis by leveraging data-driven performance trends, while adhering to guidelines provided by the worldwide content department;
• Ensure website reflects correct prices, following any price changes as communicated by buyers and eMerchandisers ;
• Support with daily QA (main category pages - ensure styles are falling into place following the guidelines provided at the beginning of a season and navigation links are all working as expected on the live site);
• Partner with merchandisers, marketing, and other teams to coordinate collection and gift guide launches, homepage refreshes and eCard plans;
• Ensure website reflects the brand and is up to date with all corporate branding initiatives.

Site Content Analystics

• Collaborate on defined KPIs, collect results, analyze performance, develop key actions, and communicate to cross-functional teams;
• Identify opportunities and seek new initiatives to maximize sales by leveraging customer behavior onsite, site performance trends, and asset engagement analytics;
• Assist and continuously optimize merchandising of all categories, including site refresh, product VM, and phase-outs.

UX Experience

• Take part in overall site updates including quality assurance (QA) process and content management system enhancements;
• Partner closely with SEO team to ensure content is optimized for the consumer
• Be actively involved in testing, learning, and implementing the new frontend and backend at gucci.com.

Key Requirements

• 2-3 years of experience in ecommerce, digital content;
• Bachelor’s degree in business, Marketing or similar desired;
• Strong Excel and PowerPoint skills required, with ability to quickly learn internal systems, site reporting tools (e.g., Google Analytics) and processes;
• Very detail oriented with ability to multitask and achieve deadlines in an efficient, timely, and accurate manner;
• Strong analytical skills including evaluation of digital site performance, user experience, and analytics;
• Maintain an understanding of and passion for the luxury/retail landscape - both digital and brick & mortar.

Work Authorization

Qualified candidates must have the proper work authorization to work in the United States

We are passionate makers and bold thought leaders. If you feel like us, grab this chance and be part of our community! “Gucci is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Accessibility

Our Gucci community is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle - starting with the candidate experience. If you are interested in becoming a Gucci Dream-maker and applying for employment and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at [e-mail] (mailto:[e-mail]).

When contacting us, please provide your contact information, the role you have applied to, and the nature of your accessibility issue. Please only send inquiries concerning requests for reasonable accommodations.

Salary Range - New York

For individuals assigned and/or hired to work in New York, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.

A reasonable estimate of the current base salary range is $67,500 to $75,000 USD.

EOE M/D/F/V