Digital Content Coordinator

University of Florida; Gainesville (FL); On-site; USD 52,000 - 70,000; Full time

Job summary

University of Florida's UF/IFAS Communications is seeking a Digital Content Coordinator to lead video strategy and content creation across platforms, with a focus on YouTube growth and engagement.

The role includes supervising two video producers, managing production schedules, and leveraging analytics to guide strategy. Travel within Florida for content development and events is expected.

Qualifications

• Requires Bachelor's degree and two years of relevant experience.
• Prefer experience growing brand YouTube channels and managing social media accounts.

Responsibilities

• Lead the development of multimedia content for social media platforms including YouTube, Facebook, Instagram, LinkedIn, and X.
• Supervise two video producers and manage video production schedules and quality.
• Create, film, direct, and edit video content using professional production equipment.
• Grow the organization’s digital presence and audience engagement through data-driven strategies.
• Support social media campaign planning, publishing, community management, and analytics reporting.

Skills

Video strategy

Team leadership

Analytics

Content creation

Social media management

Education

Bachelor's degree

Tools

Adobe Suite

DaVinci Resolve

Canva

VidIQ

YouTube Studio

Job description

UF/IFAS Communications is hiring a Digital Content Coordinator. The role involves leading video strategy, supervising video producers, creating multimedia content, and growing the organization's digital presence, particularly on YouTube. The coordinator drives content creation, manages social media campaigns, and uses analytics to measure and enhance audience engagement.

Highlights

• Lead the development of multimedia content for social media platforms including YouTube, Facebook, Instagram, LinkedIn, and X.


• Supervise two video producers and manage video production schedules and quality.


• Utilize video marketing principles, audience insights, and performance analytics to guide strategy.


• Create, film, direct, and edit video content using professional production equipment.


• Support social media campaign planning, publishing, community management, and analytics reporting.


• Required: Bachelor's degree and two years of relevant experience or equivalent.


• Preferred skills include proficiency with Adobe Suite, Davinci Resolve, Canva, Vid IQ, YouTube Studio, and familiarity with audio/lighting equipment.


• Experience growing brand YouTube channels and managing social media accounts is preferred.


• Expected salary is $61,000, commensurate with education, skills, and experience.


• Travel within Florida for content development and event coverage is expected.