Digital Communications Specialist

City of Keller; Keller (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

City of Keller is seeking a Communications professional to develop and promote city initiatives, manage social media, and update digital platforms. The role supports branding and policy implementation across departments.

The candidate will serve as Public Information Officer when directed, assist with budget processes, and collaborate with media and public officials to enhance community engagement.

Qualifications

• Bachelor's degree in a relevant field and 5–7 years of related experience.
• Local government/public relations experience preferred.
• Excellent oral and written communication skills.
• Proficiency with Word, Excel, Outlook, Adobe Acrobat and Adobe Creative applications.
• Experience with website development and CMS tools.
• Knowledge of print and video production technologies.
• Ability to analyze data and prepare reports.
• Valid Texas driver license and ability to pass background checks.

Responsibilities

• Develop and promote the city’s initiatives, programs, events and vision.
• Create and edit video content; manage city social media and digital platforms.
• Design and update the city's website, government access channel and digital displays; assist branding/marketing.
• Assist with branding and strategic planning across media; develop department metrics and analytics.
• Serve as Public Information Officer and city spokesperson when directed.
• Assist with annual budget preparation and procurement processes.
• Perform additional duties as assigned.

Skills

Oral & written comms

Media relations

Public speaking

Video production basics

Research & analytics

Budget forecasting

Education

Bachelor's degree in Journalism/Public Relations/Marketing/AV Production/Communications/Public Administration or related

Tools

Microsoft Word

Excel

Outlook

Adobe Acrobat

Adobe Creative Suite

CMS (Content Management System)

Job description

Position Function - Under the direction of the Communication & Public Engagement Manager, performs assigned duties necessary to assist in the development, implementation and promotion of the city’s initiatives, programs, events and vision.

Essential Duties % of Performance

Performs assigned duties necessary to assist in the development, implementation and promotion of the city’s initiatives, programs, events and vision. Duties include, but are not limited to: researching, writing, producing, and editing video presentations and content; developing and managing the city's social media and other digital communication platforms, including monitoring trends, algorithms and legal considerations; designing and updating information on the city’s website, government access channel and digital displays, and for use in advertisements and publications; assisting with branding/marketing, including strategic planning and implementation across a variety of media; and assisting with the development and implementation of city policies, including training staff and elected officials, as directed. Responsible for working with Departments to promote their individual initiatives, programs, events and goals; and assisting with the development of department metrics and analytics reports. 70%

Performs assigned duties necessary to maintain and improve relations between the City of Keller and members of the public and press. Duties may include, but are not limited to: assisting with the development and distribution of news releases, fostering positive media relations, participating and training in emergency management operations as a Public Information Officer, and serving as the City spokesperson (when directed). 15%

Performs assigned duties necessary to assist with the preparation and administration of the annual budget (e.g., forecasting division expenditures, coordinating with other departments for equipment and marketing needs, etc.). Responsible for adhering to and engaging in procurement processes and procedure. 10%

Performs additional duties as assigned. 5%

Total: 100%

Physical Demand Descriptions

Bending/Climbing/Balancing - picking up supplies, files and file boxes, stairs, walking, standing, filing, drill exercises, etc.

Carrying/Lifting - up to 25 lbs, files, filing, office supplies, books, periodicals, work aids, etc.

Fine Dexterity - telephone, keyboard, calculator, computer, writing, typing, software usage, etc.

Foot Controls - driving, stairs, walking to and from work site and meetings, etc.

Hearing - customer assistance, telephone, and meetings.

Pushing/Pulling/Reaching/Stooping/Twisting - supplies, files, file boxes, retrieving, etc.

Standing - making presentations, drill exercises, etc.

Sitting - desk work, meetings, driving, etc.

Vision - computer, social media, mobile devices, desk work, driving, contracts, agreements, etc.

Walking - around office, to and from buildings, assisting customers, at meetings, presentations, etc.

Machines, Tools, Equipment and/or Work Aids

(The following list is intended to provide examples of possible machines, equipment, tools and/or work aids that might be needed to perform position functions/duties and should not to be construed as a comprehensive or complete catalog. This list does not include and does not supersede any requirements with respect to safety or protective equipment, uniforms, apparel, gear or apparatuses required for the performance of any duties described herein.)

Computer, keyboard, software, telephone, calculator, facsimile, copier, mobile technology (e.g. smart boards, iPads, smart phones, etc.), vehicle, audio/visual equipment, etc.

Environment

Duties are generally performed in an office environment. Participation in outdoor events and/or venues could cause possible exposure to dust, mold, and allergens; noise; inclement weather; and electrical hazards.

Requirements/Knowledge/Skills/Abilities

Required knowledge and experience is normally obtained through the completion of an advanced education from an accredited educational institution of higher learning resulting in a Bachelor’s Degree in Journalism, Public Relations, Marketing, Audio/Video Production, Communications, Public Administration or related field, and five (5) to seven (7) years of work related experience are required.

Local government and/or Public Relations experience is preferred.

Must possess excellent oral and written communication skills, including mastery of English usage, grammar, spelling, punctuation and vocabulary.

Work requires substantial independent judgment and decision-making.

Competent in the use of Microsoft Word, Excel, Outlook, Adobe Acrobat and Adobe Creative applications, as well as various social media platforms.

Competent in website development, including the use of Content Management System software.

Competent in print and video technology, development, production, editing, etc.

Ability to read letters, memos, contracts, professional and industry literature, spreadsheets and other job related analysis.

Ability to understand and develop computer models for cost analysis and compose financial and budgetary reports.

Ability to research, compile and analyze data, and present findings to management in an acceptable format.

Ability to monitor and assess operations, workload, projects, and team performance.

Ability to establish and maintain effective working and professional relationships with City and other public employees, public officials, contractors, consultants, vendors, media, and the general public.

Ability to work after hours, meet deadlines, work under high demands, short time constraints, and the pressure of a fast paced work environment, meeting established timelines/deadlines and multi-task effectively.

Ability to remain up-to-date on Federal, State, and City regulations, best practices and policies affecting division and job related activities.

Must exhibit attention to detail, accuracy, and safety.

Must possess a valid Texas Class C driver license.

Must pass all post offer pre-employment processes and/or procedures, to include but not limited to Drug Screen, Physical Examination, and applicable Background Checks.