Digital Campaigns, Policy Advocacy

EngineersOfAI; San Francisco (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Anthropic, based in San Francisco, is seeking a strategist to join the Policy Campaigns team. You will develop and execute paid media campaign strategy, manage agencies, and measure advocacy campaigns in the US and priority markets abroad.

This role blends strategy and program management: decide campaign objectives, target audiences, messages, and tactics, then implement with cross-functional partners across Policy, Communications, Marketing, and Legal.

Qualifications

• Experience running digital content and paid media for corporate affairs, political campaigns, advocacy groups, or issue campaigns with a media budget.
• Experience managing creative and media-buying agencies, including briefs, scopes, budgets, and performance reviews.
• Experience running campaigns aimed at policymakers and other influential audiences.
• Experience managing several campaigns or projects across multiple agencies and time zones.
• Ability to build campaign reporting in spreadsheets or dashboards.

Responsibilities

• Design paid and digital campaign strategies with objectives, audiences, messaging, tactics, phasing, and budget.
• Develop messaging and tactics with internal teams and ensure paid media carries core messages.
• Identify conflicts with other priorities and resolve tensions before launch.
• Direct creative and media-buying agencies: set strategy, briefs, scopes, budgets, timelines.
• Manage multiple campaigns across time zones: timelines, workplans, budgets, status reporting.
• Build rapid response capabilities with Policy, Marketing, Legal, and Communications.
• Set success metrics, report results, and adjust strategy accordingly.
• Collaborate cross-functionally to make policy arguments clear for policymakers and opinion formers.

Skills

Digital media management

Budget ownership

Agency management

Campaign analytics

Policy communication

Tools

Meta Ads Manager

LinkedIn Ads

Programmatic buying

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're hiring a strategist to join the Policy Campaigns team within Anthropic's Public Policy team. The Policy Campaigns team turns the company's policy priorities into active campaigns: research and polling, messaging, coalitions, paid media, and external execution. We're hiring a strategist to develop and execute paid media campaign strategy, manage agencies, and measure the success of our advocacy campaigns in the US and in priority markets abroad.

This is a strategy and program management role. You'll decide what a campaign needs to accomplish, who needs to hear from us, which messages and tactics will move them, and then implement accordingly. Anthropic works on many policy issues at once, across many markets, and you'll need to understand the full set of issues and find the right cross-cutting approaches to advance our goals. You'll direct the agencies that produce and place the work, and bring Policy, Communications, Marketing, Public Affairs, and Legal to agreement on tight legislative timelines.

The role also carries a substantial project management load. You'll run several campaigns at once, across time zones and agencies, and keep each one on schedule and on budget. You'll report to the Head of Policy Campaigns.

Key responsibilities

• Design paid and digital campaign strategies for legislative and policy goals, including objectives, audiences, messaging, tactics, phasing, and budget


• Develop campaign messaging and tactics with the Campaigns team, executives, Public Affairs, and Communications, and make sure paid media carries the core message


• Spot where a campaign could conflict with Anthropic's other policy, commercial, or international priorities, and resolve those tensions before launch


• Direct creative and media-buying agencies: set strategy and briefs, scopes and budgets, hold timelines, and hold the work to a high standard


• Run several campaigns at once across time zones and agencies: own the timelines, workplans, budgets, and status reporting, and keep partners in the US and abroad aligned


• Build rapid response capabilities with Policy, Marketing, Legal, and Communications so campaigns can respond quickly in changing environments


• Set success measures before launch, report results plainly, and adjust strategy based on what works


• Work cross-functionally to find the stories and moments that make policy arguments concrete for policymakers and opinion formers

Minimum qualifications

• Experience running digital content and paid media for a corporate affairs team, political campaign, advocacy organization, public affairs firm, or issue campaign, including owning a media budget


• Experience managing creative and media-buying agencies, including briefs, scopes, budgets, and performance reviews


• Experience running campaigns aimed at policymakers, key opinion formers, or other influential audiences


• Experience managing several campaigns or projects at once, with multiple agencies and stakeholders in different time zones


• Experience building campaign reporting in spreadsheets or dashboards

Preferred qualifications

• Experience managing state or federal legislative campaigns


• Experience running campaigns inside a large organization or coalition with competing priorities


• Working knowledge of AI safety and technology policy issues


• Experience running campaigns in markets outside the US


• Hands-on familiarity with ad platforms and targeting, such as Meta, LinkedIn, and programmatic buying

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning