Digital Business Analyst

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Annual bonus up to 5%

Job summary

The Freeman Company (TFC Brands) is seeking an entrepreneurial Business/Product Analyst to drive requirements for our Commerce initiatives. You will work cross-functionally with engineering, design, and senior stakeholders to translate business needs into actionable user stories, use cases, and acceptance criteria.

You’ll leverage SAP and Salesforce Commerce Cloud, perform data analysis on product usage and financials, and help optimize ecommerce KPIs while operating in a hybrid environment that

Qualifications

• 3–5 years’ experience as a Business or Product Analyst for enterprise-scale digital programs.
• Experience with enterprise systems like SAP and Salesforce Commerce Cloud.
• Experience with product tracking tools (Azure DevOps, Jira, Confluence).
• Experience with web analytics tools (Google Analytics, Adobe Analytics).
• Understanding of ecommerce KPIs and funnel metrics (conversion, AOV, attach rate).
• Bachelor’s degree in Computer Information Systems, Business or related field; MBA or related advanced degree a plus.

Responsibilities

• Lead requirements gathering and documentation for complex growth initiatives.
• Create detailed processes, use cases, user stories, and acceptance criteria.
• Use Salesforce Commerce Cloud to support product configuration and workflows.
• Perform data analysis to support decision-making and measure feature outcomes.
• Collaborate with product managers, engineers, designers, and stakeholders to refine requirements.

Skills

Analytical mindset

Stakeholder communication

Data analysis

Education

Bachelor's degree in Computer Information Systems or Business

MBA or related advanced degree (plus)

Tools

SAP

Salesforce Commerce Cloud

Azure DevOps

Jira

Confluence

Google Analytics

Adobe Analytics

Job description

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The ideal candidate brings strong analytical instincts, hands‑on experience with enterprise ecommerce platforms, business acumen and the communication skills to move effectively across scrum teams, engineering, design, and senior stakeholders.

This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Chicago, IL
• Las Vegas, NV

Essential Duties & Responsibilities

• Lead business requirement-gathering and documentation activities for the team's most complex, high-visibility growth initiatives, including stakeholder interviews, feature refinements and other agile ceremonies.
• Create detailed process flows, use cases, user stories, and acceptance criteria to clarify requirements and support product development efforts.
• Use enterprise tools such as Salesforce Commerce Cloud to support product configuration, document workflows, and help improve operational processes.
• Perform data analysis on product usage and financial data to support organizational decision-making on priority and measure feature outcomes.
• Partner with product managers, engineers, designers, program managers, and stakeholders to refine requirements and support solution scoping across systems.
• Create web analytics tagging requirements and data visualizations as needed to provide visibility into product performance and usage.
• Provide clear and concise communication to align team members, stakeholders and leadership with the Commerce product vision.
• Independently remove blockers to progress and proactively manage risk, including identifying and resolving cross-team dependencies with minimal oversight.
• Participate in QA and user acceptance testing to ensure quality and minimize defects at launch.
• Apply agile and scrum principles and practices throughout the delivery lifecycle.

Education & Experience

• Required: 3-5 years’ experience as a Business or Product Analyst for enterprise scale digital-related programs.
• Preferred: Proven success working within an enterprise system environment, such as SAP and Salesforce Commerce Cloud, to implement solutions.
• Experience with product tracking tools (Azure DevOps, Jira, Confluence).
• Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Understanding of ecommerce KPIs and funnel metrics (conversion, AOV, attach rate, etc.).
• Bachelor’s degree in Computer Information Systems, Business or related field required, or equivalent experience; MBA or related advanced degree a plus.

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Salary range of $80,000-$100,000 based upon experience
• Eligible for an annual bonus of up to 5% of the base salary

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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