Digital Attribution & Insights Specialist

Good Karma Brands; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Good Karma Brands in Atlanta, GA seeks a full-time Attribution & Insights Specialist to join our in-office team. You will support third-party measurement campaigns, validate tracking, analyze performance data, and deliver insights that maximize partner ROI across campaigns.

The ideal candidate is highly analytical, detail-oriented, and passionate about digital advertising, with experience in measurement technologies, data visualization, and cross-team collaboration to ensure accurate measurement

Qualifications

• Two or more years of experience in digital advertising, with a focus on digital operations and attribution measurement.
• Understanding of digital advertising concepts, including impressions, analytics, clicks, conversions, attribution models, and return on investment.
• Familiarity with third-party measurement technology, demand-side platforms, ad servers, and related analytics platforms.
• Experience with pixels, SDKs, server-to-server integrations, APIs, conversion tracking, and website analytics.
• Strong analytical skills, including proficiency in Microsoft Excel and data visualization tools.
• Ability to manage multiple priorities in a fast-paced environment with attention to detail.

Responsibilities

• Support third-party measurement campaigns and products, including pixel creation, implementation, QA, troubleshooting, and maintenance.
• Validate and monitor campaign implementations across platforms to ensure data integrity and accuracy.
• Identify and troubleshoot discrepancies among advertising platforms, analytics platforms, and measurement vendors.
• Prepare third-party measurement reports and dashboards for internal teams and partners.
• Analyze campaign performance and identify trends, benchmarks, opportunities, and optimization recommendations.
• Develop case studies using third-party measurement data.

Skills

Analytical skills

Microsoft Excel

Data visualization tools

Attention to detail

Problem-solving

Digital advertising knowledge

Tools

Google Analytics 4

Campaign Manager 360

Display & Video 360

Pixels

SDKs / APIs

Server-to-Server integrations

Job description

Good Karma Brands in Atlanta, GA seeks a full-time Attribution & Insights Specialist to join our in-office team. You will support third-party measurement campaigns, validate tracking, analyze performance data, and deliver insights that maximize partner ROI across campaigns.

The ideal candidate is highly analytical, detail-oriented, and passionate about digital advertising, with experience in measurement technologies, data visualization, and cross-team collaboration to ensure accurate measurement