Digital Asset Coordinator

Ford; Dearborn (MI); Hybrid; USD 115,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Tuition assistance

Vehicle discount program

Paid time off and holidays

Family care support

Job summary

Ford Motor Company seeks a Digital Asset Coordinator in Dearborn, MI, to orchestrate the 3D content pipeline across design studios and engineering. You will drive complex production lifecycles for vehicle programs, enabling real-time workflows and digital twin environments with a strong data focus.

You will partner with the Core UX center of excellence, reporting to the 3D Design Manager in a hybrid setup, four days onsite weekly.

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 6+ years in creative coordination or technical pipeline in automotive or CGI production.
• Proven track record managing multi-stakeholder 3D asset programs end-to-end.
• Strong understanding of automotive 3D data workflows and real-time rendering.
• Ability to manage competing priorities and communicate with senior leadership.

Responsibilities

• Coordinate asset delivery across design studios, Digital Product Design, and engineering.
• Translate creative intent into technical data briefs and back to actionable guidance.
• Facilitate reviews, approvals, and feedback loops to keep the data pipeline moving.
• Identify and mitigate pipeline bottlenecks; escalate risks with data-backed recommendations.
• Maintain documentation of workflows, naming conventions, and version control.

Skills

Project management

Cross-functional liaison

Technical data literacy

Attention to detail

Presenting to leadership

Education

Bachelor's degree or equivalent

Tools

Unreal Engine

Maya

VRED

Catia

Alias

Jira

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Digital Product Design (DPD) at Ford is committed to envisioning and creating simple, thoughtful, enjoyable, and compelling product experiences that our customers need and love. We work in close partnership with product and engineering to deliver best-in-class interactions experiences that meet the needs of people today, and in the future. Our team is comprised of a dynamic group of product designers, researchers, visual designers, industrial designers, modelers, and project managers.

In this position...

We are looking for a Digital Asset Coordinator to serve as the operational backbone of our 3D content pipeline—orchestrating the flow of assets and data between design studios, Digital Product Design, and engineering. This is an individual-contributor role (no direct reports) for someone who thrives at the intersection of creative vision and technical execution, driving complex 3D production lifecycles for vehicle programs, real-time workflows, and 3D digital twin environments.

The ideal candidate will support the Core UX center of excellence within Digital Product Design, reporting directly to the 3D Design Manager. This role is located in Dearborn, MI on a Hybrid work model reporting to the office 4 days per week.

What you'll do...

Asset & Deliverable Tracking

• Gather all required assets needed to support visualizations in the digital experience, including validated data, CMF (Color, Materials, Finish) references, optimized geometry, and technical design artifacts.
• Support production lifecycles for In-Vehicle technical design-related work.
• Track deliverables across multiple concurrent vehicle programs, ensuring visibility into asset status, risks, and pipeline dependencies at all times.
• Align asset delivery schedules with overarching vehicle program milestones leading up to design completion.
• Gathering feature definition requirements, documentation and behaviors as it pertains to the 3D Digital Twin feature design.

Cross-Functional Liaison

• Serve as the primary cross-functional partner between Ford design studios and Digital Product Design engineering teams.
• Translate creative intent from cross-functional partners into clear technical data briefs for production teams, and translate technical constraints back into actionable creative guidance.
• Facilitate reviews, approvals, and feedback loops between stakeholders to keep the data pipeline moving without unnecessary delays.
• Drive the adoption of process improvements across interacting teams.

Pipeline Oversight

• Contribute to Virtual Garage to support content creation ranging from prototyping, photorealistic renderings/animations, and storytelling, to in-vehicle technical asset creation.
• Optimize CAD-to-Real-Time production pipelines, ensuring data preparation and validation meets rigorous automotive quality standards.
• Partner with technical artists and engineers to troubleshoot pipeline bottlenecks across tools such as Unreal Engine, Maya, and VRED surrounding vehicle assets and visualizations.
• Maintain rigorous documentation of production workflows, asset naming conventions, and version control standards to ensure consistency across internal teams and external vendors.

Scope & Risk Identification

• Proactively identify pipeline bottlenecks, missing data, and technical risks before they impact development timelines.
• Coordinate asset delivery timelines with internal teams and external vendors, tracking statements of work and change orders.
• Escalate risks and trade-off decisions to stakeholders with clear, data-backed recommendations.

What you'll have...

• Education: Bachelors or equivalent combination of relevant education and experience.
• Production Experience: 6+ years of creative coordination or technical pipeline experience within automotive studios, creative/CGI agencies, or automotive-focused production pipelines.
• Proven Track Record: Demonstrated experience tracking complex, multi-stakeholder 3D asset programs from concept through final delivery.
• Technical Data Literacy: Deep understanding of automotive 3D data workflows, including Class-A surfacing, engineering CAD (Catia, Alias), and real-time rendering engines (Unreal Engine, VRED). Familiarity with CGI production pipelines, including tessellation, data smithing/cleanup, texturing, and lighting workflows for both photorealistic automotive and embedded hardware visualizations.
• Automotive Knowledge: Working knowledge of vehicle development phases (concept, design freeze, engineering validation, launch), trim levels, and options/configurator logic. Strong understanding of confidentiality protocols and data security practices required for handling unreleased vehicle programs.
• Individual Leadership: Proven ability to self-manage competing priorities across multiple programs without direct oversight. Skilled at influencing creative and technical teams without formal authority, building trust through credibility and clear communication. Comfortable presenting pipeline statuses, risks, and trade-offs to senior leadership and executive stakeholders.

Even better you'll have...

• Digital Twin Expertise: Experience with digital twin environments or virtual production tools within an automotive or product design context.
• Project Tracking: Familiarity with production tracking software (e.g., Jira) to manage timelines and complex design pipelines.
• Cross Functional Collaboration: Background partnering with external departments to manage assets, configurator content, marketing and build-and-price complexity.
• Product Accuracy: Strong attention to detail, with the ability to interpret program data and CMF (Color, Materials, Finish) specifications to ensure absolute visual fidelity.
• AI-Enhanced Workflows: Integration of AI tools to drive pipeline efficiencies, accelerate pace, and scale high-quality output.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 8 and ranges from $115,000-192,900.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #DesignTeam #LI-LS1