Digital Analytics & Engineering Manager Draper, UT (Hybrid)

1-800 Contacts; Draper (UT); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Free eye exams for your entire family

Deep discounts on lenses, glasses, and

401(k) match

Flexible PTO

In-house restaurant with discountedme

Job summary

SeekWell, parent of 1-800 Contacts, Luna, and The Framery, seeks a Manager of Digital Analytics & Engineering to bridge analytics and engineering—measuring, understanding, and improving digital customer experiences across web and app.

This hybrid role leads Adobe Analytics, Customer Journey Analytics, and related platforms; collaborates with Marketing, Product, Engineering, and Data teams to design scalable measurement and ensure trustworthy data for strategic decisions.

Qualifications

• 8+ years in digital analytics, analytics engineering, marketing technology, or related field.
• Deep experience with digital analytics platforms and web/mobile measurement.
• Strong experience with Adobe Analytics and Adobe Tags; pref. Customer Journey Analytics and AEP.
• Experience designing analytics solutions: data layers, event tracking, identity, and data classification.
• Experience with tag management systems and client/server data collection.
• Excellent communication and ability to lead cross-functional projects.

Responsibilities

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use quantitative and qualitative data to understand customer behavior and influence strategy.
• Design, implement, and evolve analytics solutions with accurate data.
• Own and advance Adobe analytics ecosystem (Analytics, Customer Journey Analytics, AEP, Tags).
• Partner with Product and Engineering to define analytics requirements and specs.
• Design and maintain data layers, event schemas, identity strategies, and classifications.
• Establish QA processes to improve data reliability and trustworthiness.
• Lead analysis of A/B tests and post‑impact review with recommendations.
• Create reporting frameworks to evaluate digital performance and opportunities.
• Align measurement strategy with broader business priorities across teams.

Skills

Digital analytics

Analytics engineering

Adobe Analytics

Customer Journey Analytics

Adobe Tags

Measurement design

Data layers

Event tracking

Identity strategies

QA & testing

Experimentation

Leadership

Communication

Education

Bachelor's degree in a quantitative/technical field

Tools

Adobe Experience Platform

Tag management

Job description

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

We’re on a mission to make vision care simple and affordable—and data is critical to helping us get there.We’re looking for a Manager of Digital Analytics & Engineering to lead how we measure, understand, and improve our digital customerexperiences. This is a unique hybrid role for someone who can move seamlessly between analytics and engineering: uncovering meaningfulcustomer insights, designing scalable measurement solutions, and ensuring our teams have access to accurate, trustworthy data.You’ll help shape our digital analytics strategy across web and app experiences while working closely with Marketing, Product, Engineering, andData teams. You won't just analyze the data—you'll help build and evolve the systems that make great analysis possible.If you love solving complex

What you’ll do

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use quantitative and qualitative data to understand customer behavior, identify friction, and influence marketing, product, andcustomer experience strategy.
• Lead the design, implementation, and evolution of digital analytics solutions, ensuring data is accurate, scalable, and useful.
• Own and advance our Adobe analytics ecosystem, including Adobe Analytics, Customer Journey Analytics, Adobe ExperiencePlatform, and Adobe Tags.
• Partner closely with Product and Engineering teams to define analytics requirements, develop technical specifications, and implementhigh-quality measurement solutions.
• Design and maintain data layers, event schemas, identity strategies, classifications, and other foundational components of our digitalmeasurement architecture.
• Establish quality assurance processes that improve the reliability and trustworthiness of digital data.
• Lead analysis of A/B tests and other experimentation efforts, providing timely results, post-impact analysis, and clear next-steprecommendations.
• Create reporting and analytical frameworks that evaluate digital performance and identify the largest opportunities for improvement.
• Partner across Analytics, Marketing, Product, Engineering, and Data teams to align measurement strategy with broader businesspriorities.

What you'll need

• Bachelor’s degree in a quantitative, technical, or related field—or equivalent professional experience.
• 8+ years of experience in digital analytics, analytics engineering, marketing technology, or a related field.
• Deep experience with digital analytics platforms and a strong understanding of web and mobile app measurement.
• Strong experience with Adobe Analytics and Adobe Tags; experience with Customer Journey Analytics and Adobe ExperiencePlatform is highly preferred.
• Experience designing and implementing analytics solutions, including data layers, event tracking, custom dimensions and metrics,identity, and data classification.
• Experience with tag management systems and client-side and/or server-side data collection.
• Strong understanding of analytics implementation testing, debugging, and quality assurance.
• Experience with experimentation, including A/B testing, test design, statistical analysis, and post-impact measurement.
• Excellent communication skills with the ability to make complex analysis and technical concepts clear, relevant, and actionable.
• Proven ability to lead complex, cross-functional projects from ambiguous problem through implementation and measurable results.
• A collaborative leadership style with the ability to challenge assumptions, influence decisions, and build strong relationships acrosstechnical and business teams.
• Curious, detail-oriented, and tenacious—you enjoy getting to the root of difficult problems and making good systems even better.
• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• 401(k) match
• Flexible PTO
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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