Digital Advertising Manager

Lifeworks Advisors; Grand Rapids (MI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance — 100% of individual

$3,000 annual HSA contribution

Long-term disability insurance (60% of

Unlimited PTO (approved in advance)

Individual performance bonus after one

Job summary

Lifeworks Advisors is seeking a Digital Advertising Manager to own paid media, SEO, and AEO strategy across Lifeworks Advisors and The Future of Advice Academy. You’ll plan campaigns, manage budgets, optimize performance, and build reporting infrastructure for leadership insights.

You’ll also oversee campaigns for a small roster of agency clients, report to the CMO, and collaborate with Growth Marketing and Social Media teams to ensure on-brand, compliant messaging and integrated efforts.

Qualifications

• 3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROI.
• Track record of lowering CPA while improving lead quality.
• Deep understanding of platform bidding, targeting, and optimization.
• Experience managing ad budgets across multiple accounts or clients.
• Experience building reporting infrastructure that turns raw data into clear insight.
• Proficiency with conversion tracking and attribution modeling.
• Ability to translate performance metrics into business impact.
• Understanding of how paid and organic efforts interrelate.
• Structured A/B testing and conversion rate optimization across landing pages and funnels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and clients simultaneously.
• Organized and detail-oriented with stakeholder reporting.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platforms.
• Manage budgets, bids, targeting, and creative testing to drive qualified leads at a cost-efficient CPA.
• Design and run A/B and multivariate tests to improve lead quality and diversify channels.
• Build and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and ROI.
• Configure and maintain attribution tracking from first touch to booked appointment and client closed.
• Develop and execute SEO strategy to grow organic visibility for target clients.
• Lead AEO efforts to position brands as cited, trusted sources in AI-driven search.
• Deliver performance reporting and manage ad campaigns for agency clients.
• Stay current with platform changes, privacy/tracking shifts, and trends.
• Collaborate across teams to keep messaging compliant and aligned with organic, email, and content efforts.

Skills

Paid media management

ROI optimization

Budget management

A/B testing

Analytics & reporting

Attribution & tracking

SEO & AEO

Cross-team collaboration

Tools

HighLevel

Job description

We're hiring a Digital Advertising Manager to lead paid media, SEO, and AEO across Lifeworks Advisors and The Future of Advice Academy. You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. You'll also manage campaigns and reporting for a small roster of agency clients within our network.

This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platforms
• Manage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisition
• Design and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channels
• Build and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROI
• Configure and maintain GHL attribution from first touch through booked appointment and closed client
• Develop and execute SEO strategy to grow organic visibility for our ideal client profile
• Lead AEO efforts to position our brands as cited, trusted sources in AI-driven search
• Deliver performance reporting and manage ad campaigns for agency clients
• Stay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trends
• Collaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content efforts
• Generate accompanying ad copy for the ads created as a team

What We're Looking For

Paid Media & Performance Marketing

• 3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROI
• Track record of lowering CPA while improving lead quality
• Deep understanding of platform-specific bidding, targeting, and optimization
• Experience managing ad budgets across multiple accounts or clients

Analytics, Attribution & Reporting

• Experience building reporting infrastructure that turns raw data into clear insight
• Proficiency with conversion tracking and attribution modeling (HighLevel experience a plus)
• Ability to translate performance metrics into business impact and strategic recommendations

SEO & AEO

• Working knowledge of technical and content SEO
• Familiarity with AEO and how AI-driven search surfaces and cites content
• Understanding of how paid and organic search work together

Testing & Optimization

• Experience with structured A/B testing and conversion rate optimization across landing pages and funnels
• Adaptability to emerging platforms and evolving privacy/tracking requirements
• A bias toward continuous experimentation and iterative improvement
• Strong written and verbal communication skills
• Ability to manage multiple campaigns and clients simultaneously
• Organized, detail-oriented, and comfortable with stakeholder reporting
• Comprehensive health insurance — 100% of individual premium covered, plus $3,000 annual HSA contribution
• Long-term group disability insurance (60% of compensation)
• Unlimited PTO (approved in advance)
• Individual performance bonus eligibility after one year