Digital Account Executive - Public Sector

Salesforce; Richmond (VA); On-site; USD 142,000 - 189,000; Full time

Job summary

Salesforce is seeking a Digital AE to evangelize Marketing Cloud solutions to state and local prospects, driving a full sales cycle and revenue growth across named accounts.

You will collaborate with Account and Territory teams, lead product demonstrations, and nurture customer relationships to ensure satisfaction and retention. Experience selling to public sector accounts is highly valued, with travel as needed.

Qualifications

• 5+ years of outside enterprise software sales experience.
• Proven track record in Co-Prime/Overlay sales roles.
• Digital Marketing sales experience required.
• Experience with Salesforce Marketing Cloud stack (Marketing Cloud, Pardot, Social Studio).
• Experience selling enterprise SaaS, CRM, or cloud tech.

Responsibilities

• Be the subject matter expert on how local agencies leverage Salesforce Marketing solutions.
• Empower the broader Account Team on Salesforce Marketing technology.
• Identify target accounts with Account/Territory teams.
• Generate revenue within a region and named accounts.
• Drive opportunities via networking, cold-calling, and prospecting Salesforce customers.
• Own full sales cycle including lead gen, deal strategy, pricing, closing.
• Meet/exceed quarterly and annual sales quotas.
• Maintain accurate account and opportunity forecasting.

Skills

Enterprise software sales

Co-Prime/Overlay sales

Digital Marketing sales

Salesforce Marketing Stack

C-suite engagement

Public Sector familiarity

Independent work

Tools

Salesforce Marketing Cloud

Pardot

Social Studio

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Salesforce Digital AE is a subject matter expert and trusted advisor who works with state and local prospects and customers to evangelize marketing platform solutions that deliver relevant, personalized journeys across channels and devices. We are seeking an experienced quota-carrying sales executive who can work both as part of a broader Account Team and as an Individual Contributor driving self-generated sales opportunities focused on the full Salesforce Marketing technology stack. If you have a passion for being at the cutting edge of how state and local agencies engage with their constituents, we want to speak with you!

Responsibilities

• Be the subject matter expert on how local agencies leverage Salesforce Marketing solutions within their enterprise
• Empower and enable the broader Account Team on all Salesforce Marketing technology
• Collaborate with Account and Territory teams to identify target accounts
• Create and drive revenue within a specified region and/or list of named accounts
• Generate business opportunities through networking, cold-calling, and prospecting into current Salesforce customers
• Own the full sales cycle for the Salesforce Marketing technology stack — including lead generation, deal strategy, pricing and packaging, and deal closure
• Meet and exceed all quarterly and annual sales quotas
• Drive brand awareness, campaigns, and lead generation via networking and industry associations
• Maintain accurate account and opportunity forecasting
• Ensure 100% customer satisfaction and retention
• Develop key customer stakeholder relationships and drive customer satisfaction at assigned accounts
• Assist with the development and execution of overall long-term account strategy, aligned to customer business objectives
• Coordinate internal resources to meet customer business needs
• Share value proposition for existing and/or new customers
• Drive growth within new and existing assigned accounts

Requirements

• 5+ years of outside enterprise software sales experience
• Proven track record as a team player in a Co-Prime/Overlay Sales role
• Digital Marketing sales experience and familiarity with relevant marketing technology is required
• Strong preference for prior experience with the full Salesforce Marketing Technology Stack — Marketing Cloud, Pardot, Social Studio, and Salesforce.com
• Experience selling enterprise SaaS, CRM, digital engagement, or cloud technologies
• Experience working within or selling into Public Sector organizations is strongly preferred
• Ability to navigate complex organizational structures and multi-stakeholder sales cycles
• Proven ability to work independently and as part of a team in a fast-paced, high-growth environment
• Strong executive presence and consultative selling skills
• Experience selling at the C-suite level (CMO, CDO, etc.) is a plus
• Ability to deliver high-level product demonstrations and be considered the product expert in the sales cycle
• Comfortable and effective via online meetings, virtual demos, and conference calls
• Passion for helping state and local government agencies modernize constituent and citizen experiences
• Ability to travel as needed

About Marketing Cloud

Salesforce Marketing Cloud allows our customers to build trusted relationships at scale with data-driven movements. We offer a full suite of digital marketing solutions to help customers understand their data, inspire engagement on every channel, and strengthen every aspect of their marketing strategy.

This role is a perfect opportunity to immerse yourself in all things Salesforce — you'll get exposure to a range of internal teams and business units, growing your knowledge of how we work and operate very quickly.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $141,550 - $189,350 annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. There is a different range applicable to specific work locations. In California and New York, and select cities in the metropolitan areas of Boston, Chicago, Seattle, and Washington DC, the base pay range for this role in those locations is $155,700 - $208,300 per year. Your recruiter can share more about the specific salary range for the job location during the hiring process. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.