Developer Product Marketing Lead (Lightning & Bitcoin)

Lightning Labs; Palo Alto (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Lightning Labs is seeking a Developer Product Marketing Lead to shape product marketing for the Lightning Network. This role requires over 5 years of experience in product marketing and a strong passion for bitcoin. Responsibilities include owning marketing strategies, ensuring editorial quality, and using AI tools for content creation. A strong technical background and exceptional writing skills are essential. Candidates should thrive in dynamic environments and have experience in developer marketing, especially related to open source technologies.

Qualifications

• Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world.
• 5+ years in product marketing or developer marketing, ideally at a technical platform.
• Strong technical fluency to clearly communicate complex concepts to a developer audience.
• Exceptional writing and editing skills, ensuring technical accuracy and clarity.
• Systems thinker with strong process design skills.
• Comfort with AI-native workflows while maintaining human creative judgment.
• Self-directed and comfortable with ambiguity.

Responsibilities

• Own and drive marketing strategy across launches and campaigns.
• Define measurable KPIs for resource allocation.
• Own editorial quality for external content.
• Build positioning frameworks for consistent content output.
• Design campaigns that grow the developer community.
• Manage AI-assisted content systems and ensure quality.

Skills

Passion for bitcoin

5+ years in product marketing

Strong technical fluency

Exceptional writing and editing skills

Systems thinking and process design

Familiarity with AI-native workflows

Job description

Lightning Labs is seeking a Developer Product Marketing Lead to shape product marketing for the Lightning Network. This role requires over 5 years of experience in product marketing and a strong passion for bitcoin. Responsibilities include owning marketing strategies, ensuring editorial quality, and using AI tools for content creation. A strong technical background and exceptional writing skills are essential. Candidates should thrive in dynamic environments and have experience in developer marketing, especially related to open source technologies.