Developer Marketing Manager

ID.me; Washington (District of Columbia); Hybrid; USD 100,000 - 130,000; Full time

Job summary

ID.me is seeking a Developer Marketing Manager to enhance how developers discover, learn, and integrate with our identity platform. The role involves owning marketing for our developer portal and documentation while collaborating with Product and Engineering.

The ideal candidate has over 10 years in developer marketing, strong technical writing skills, and familiarity with API and platform products. Join us for meaningful ownership and growth opportunities in a diverse and inclusive environment.

Qualifications

• 10+ years in developer marketing, technical product marketing, or developer relations.
• Technical background—CS or engineering degree.
• Strong technical writing skills.
• Hands-on familiarity with modern stacks.

Responsibilities

• Own marketing for developers.id.me.
• Craft technical content for API integration.
• Keep documentation updated with product releases.
• Translate engineering specs into developer-friendly content.
• Build hands-on enablement like tutorials and demos.
• Drive qualified developer traffic to developers.id.me.

Skills

Developer marketing

Technical writing

API or platform product knowledge

JavaScript/TypeScript

Python

Education

Bachelor's degree or equivalent experience

Job description

Company Overview

id.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with id.me once and seamlessly log in across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with id.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600 consumer brands use id.me to verify communities and user segments to honor service and build more authentic relationships. id.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. id.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity.

Developer Marketing Manager

Location: Mountain View, CA or McLean, VA (Full-time, in-office)

Role Overview

We’re hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with id.me’s identity platform. You will be the marketing owner of developers.id.me and docs.id.me—the technical hubs that turn id.me from a service customers wait on into a platform they configure themselves. You will partner closely with Product, Engineering, and DevRel to ship content that turns evaluators into integrators.

Responsibilities

• Own marketing for developers.id.me and the technical documentation experience at docs.id.me—information architecture, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
• Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
• Keep documentation, code samples, and version notes in lockstep with product releases, including new self‑service capabilities like workflow policies, app‑level reporting, and native API configuration.
• Build hands‑on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
• Translate engineering specs and PRDs into clear, developer‑friendly content that respects developers’ time and intelligence—turning concepts like Applications, Policies, and the workflow engine into plain‑language how‑tos.
• Partner with Solutions Engineering and Support to identify the integration questions developers actually hit—then ship content that answers them before a ticket gets filed.
• Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer‑facing programs.
• Build campaigns and programs targeting technical evaluators—product managers, eCommerce leads, engineering managers, and compliance officers—in partnership with Field Marketing and Demand Gen.
• Track funnel metrics from portal visit → sandbox signup → first API call → policy activation → production integration, and report on what’s working.
• Co‑own technical launches with Product Marketing and PM—release notes, migration guides, deprecations, and the developer‑facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
• Carry the platform narrative—modularity, self‑service, configurable workflows—through every developer‑facing surface.
• Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.

Qualifications

• 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
• Technical background—CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you’ve shipped (docs, tutorials, sample apps, dev portals).
• Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart that developers actually finish.
• Hands‑on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
• Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
• Comfort with developer‑funnel metrics: portal traffic, sandbox activation, time‑to‑first‑API call, integration completion.
• Bachelor’s degree or equivalent experience.
• Bonus: previous experience working within a developer ecosystem or developer community.
• Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.

Why This Role

id.me’s identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, state, education, and commercial brands. The Developer Portal opens that network up to customers as a self‑service product, and the developer marketing function is being built from the ground up to support it. You’ll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.

Equal Opportunity Employer

id.me is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. id.me participates in E‑Verify. No employee or applicant is discriminated against on the basis of age, ancestry, color, familial status, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. id.me provides reasonable accommodation to qualified employees with protected disabilities to the extent required by applicable laws. We invite you to review our Privacy Policy, including our CCPA policy, at id.me/privacy.