Developer Marketing Manager

GuardianVets, Inc.; Utah; Remote; USD 75,000 - 105,000; Full time

Job summary

GuardianVets, Inc. is seeking a Developer Marketing Manager to spearhead content creation aimed at engaging the developer community. The role involves building an inbound content engine, creating a valuable resource library, and managing editorial processes to support user growth. Ideal candidates will have relevant marketing experience with a technical focus, along with skills in community engagement and innovative content strategies.

Benefits

Flexible PTO

Remote friendly culture

Team events

Company equity

401k

Qualifications

• Experience with marketing and writing for a technical audience.
• Proficient in content distribution strategies.
• Technical skills to develop scripts and demos.

Responsibilities

• Build a world-class learning blog with technical tutorials.
• Lead community content creation and publication processes.
• Report on key metrics for marketing effectiveness.

Skills

Technical Writing

Content Strategy

Inbound Marketing

Community Engagement

Editorial Skills

Education

Bachelor's Degree in Marketing or Related Field

Job description

As the Developer Marketing Manager you will be responsible for the creation of an inbound growth engine through developer focused content. As WayScript’s first Marketing hire, you will establish and grow an online developer community through the creation of in-house and a community contributed library of useful information and technical articles. In addition to establishing the publishing process, you will own the content strategy and editorial calendar as well as the social amplification efforts to reach target customers. You will build meaningful relationships with developers and empower them to try and build great tools on WayScript.

You Will:

Build a world class learning blog with technical development tutorials which bring value to the broader developer community

Communicate the value of WayScript to a technical and technically-inclined audience through developer focused educational content

Lead a collaborative effort to create an inbound content marketing framework and publication process to drive user growth

Establish a plan and business process to build a library of community contributed content

Serve as the lead editor for community contributed content

Report on key business and marketing metrics for inbound traffic, conversions, engagement and revenue

Identify and implement technology and resources needed to support a streamlined publication process

Drive the content creation and publication process to ensure content is high quality and process is agile

Develop an amplification strategy to drive awareness of new content within the developer ecosystem

Requirements:

Experience marketing and writing to a discerning technical audience

You have worked with marketing, sales, or product teams within a developer focused business

The technical skills to build great scripts and demo apps

The editorial background and experience to create world-class content

You have thoughts about how to distribute content and get your great content in front of developers and business users

Ability to prioritize across multiple initiatives based on company objectives and developer community needs

The experience to engage and market to developers in contextual and appropriate ways

What You’ll Like About WayScript:

A fast growing startup with a diverse team

A remote friendly culture

Flexible PTO

Team events

Company equity

401k

WayScript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.

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