Designer, Creative Lab

Ovative Group; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

Ovative Group seeks a Designer who blends bold conceptual thinking with exceptional craft and AI fluency. This role lives in our Creative Lab, part of the Creative Team, focusing on modern making and scalable design systems.

You will shape world-class creative across digital, social, and experiential touchpoints while collaborating with influencers and media experts. You bring at least 3+ years of experience, a strong portfolio, and proficiency in Figma and Adobe Creative Suite, with an eye for

Qualifications

• 3+ years of design experience in an agency, in-house studio, or brand environment.
• Portfolio showing strong conceptual thinking and craft, including AI-enabled work.
• Advanced Figma skills: auto layout, components, variables, and design systems.
• Advanced Adobe Creative Suite proficiency with motion design basics.

Responsibilities

• Concept and design work grounded in strategic insight, elevating bold ideas.
• Use AI tools and emerging tech to expand design exploration and ideation.
• Design and animate assets for digital, social, and experiential channels to platform specs.
• Build and maintain Figma design systems, components, and templates for scalable production.
• Present design decisions with clear rationale tied to strategy and intent.

Skills

Figma

Design systems

Auto layout

AI workflows

Education

Bachelor's degree in Graphic Design

Tools

Celtra

Adobe Creative Suite

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino's, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don't just track performance-we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter‑and it's getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About the Role:

Creative Lab is Ovative's in-house creative engine, built on our vision of modern making. As part of the broader Creative Team (Influencer + Creative Lab), we unite brand strategy, cultural relevance, creators, AI enablement, and strategic media to create ideas people care about within systems designed to evolve.

We are seeking a Designer who blends bold conceptual thinking with exceptional craft and strong AI fluency. This is a modern maker: someone who sees AI as an extension of their creative process, thrives in a fast-moving environment, and is motivated by building what's next. You bring a strong point of view, refined design sensibility, and curiosity for emerging tools and platforms, helping shape work that raises the bar for what modern communication can be.

Responsibilities of a Designer:

• Partner with Creative Team members to concept and design work grounded in strategic insight and elevated through bold, culturally relevant ideas.
• Bring modern making to life by using AI tools and emerging technologies to explore visual territories, accelerate ideation, and expand what design can become.
• Design world-class creative across campaigns and channels, including digital, social, and experiential touchpoints, ensuring every execution reflects exceptional craft and clarity.
• Design and animate paid social and digital assets to platform specs across Meta, Google, TikTok, YouTube, and Pinterest.
• Resize, adapt, and scale campaign creative across formats, specs, and aspect ratios while protecting the integrity of the idea.
• Build and work within Figma design systems, components, and templates that let campaigns scale and evolve.
• Apply strong command of layout, typography, color, and composition with precision and taste, balancing brand integrity with forward-thinking design.
• Present ideas and creative work with confidence, clearly articulating how design decisions ladder back to strategy and creative intention.
• Keep files organized with clean naming, versioning, and libraries so the team moves faster.
• Contribute to a culture that champions craft, curiosity, and creative ambition, staying fluent in design trends, platform evolution, and cultural movements.
• Embrace feedback as part of the creative process, incorporating edits thoughtfully while taking ownership of timelines, changes, and communication.
• Bring energy and momentum to creative discussions, helping push ideas further and elevate the collective output of the team.
• Manage multiple projects with clarity and accountability, proactively communicating progress, risks, and delivery expectations.
• Act as a creative thought partner to cross-functional stakeholders, encouraging innovative thinking while grounding work in best-in-class design principles.
• Continuously expand platform and production knowledge, sharing learnings that strengthen the Creative Lab's collective capability.

Requirements:

• 3+ years of experience in an agency, in-house creative studio, or brand environment, producing high-quality design across digital channels.
• A portfolio that demonstrates strong conceptual thinking and exceptional craft, including work developed or accelerated through AI-enabled workflows.
• Advanced Figma skills, including auto layout, components, variables, and building design systems and templates for scalable production.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), with an understanding of motion design and the ability to create purposeful, simple movement.
• Working knowledge of digital ad specs and requirements across Meta, Google, TikTok, and programmatic platforms.
• Fluency in AI tools and generative workflows (such as Adobe Firefly, Photoshop Generative Fill, and image generation), with the ability to integrate them meaningfully into your creative process.
• Experience developing HTML5 display banners or working with creative automation platforms like Celtra is a plus.
• Bachelor's degree in Graphic Design or a related field preferred.
• Ability to operate with clarity and ownership in a fast-moving environment, managing multiple priorities without compromising craft.
• A confident and intentional point of view: y