Design Systems Architect for Web & Marketing

SoFi; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

SoFi’s in-house creative studio is seeking a Design Systems Designer to build, evolve, and maintain design systems for our marketing website. You’ll collaborate with Interactive Design, Brand, Product Design, Engineering, Product Marketing, Content, and Creative partners, while also designing landing pages and custom icons to strengthen our visual language.

The ideal candidate is systems-minded, detail-oriented, and capable of balancing consistency with creativity.

Qualifications

• 4+ years of experience in digital, web, product, or brand design.
• Experience building a design system.
• A portfolio demonstrating strong web design, visual design, and systems thinking.
• Experience designing responsive marketing websites and landing pages.
• Understanding of design system principles, including tokens, components, variants, states, patterns, and templates.

Responsibilities

• Contribute to the development and maintenance of our marketing web design system, including foundations, components, modules, patterns, and templates.
• Design flexible, scalable solutions that support a range of products, audiences, and marketing needs.
• Create clear design specifications, usage guidance, and documentation for system assets.
• Partner with Engineering to ensure designs are feasible, accessible, responsive, and implemented accurately.
• Collaborate with Brand and Creative partners to translate the visual identity into a cohesive web experience.
• Design and refine landing pages when needed, applying existing system principles while identifying opportunities to improve or expand the system.
• Explore new layouts, visual treatments, and interaction patterns that support user and business goals.
• Create and maintain custom icons for our website and broader icon library.
• Participate in design audits to identify inconsistencies, gaps, and opportunities for improvement.

Skills

Design systems

Web design

Responsive design

Collaboration

Accessibility

Tools

Figma

HTML/CSS

Job description

SoFi’s in-house creative studio is seeking a Design Systems Designer to build, evolve, and maintain design systems for our marketing website. You’ll collaborate with Interactive Design, Brand, Product Design, Engineering, Product Marketing, Content, and Creative partners, while also designing landing pages and custom icons to strengthen our visual language.

The ideal candidate is systems-minded, detail-oriented, and capable of balancing consistency with creativity.