Design Lead - UK (remote)

fanaticsfbg; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

fanaticsfbg is seeking a hands-on Head of Visual Design to lead the creative direction for a digital casino experience. You will guide a design team, set a consistent creative standard across campaigns, product features, email and in-app marketing, and contribute directly to conceptual work.

You will shape the brand identity, evolve the design system, and partner with product and marketing to maintain visual consistency while delivering compelling experiences.

Qualifications

• At least five years of brand and digital design experience.
• Portfolio demonstrating design systems and strong individual creative work.
• Expert Figma skills and strong command of Adobe Creative Suite.
• Ability to art-direct motion and 3D work and manage multiple workstreams.
• Ability to set and explain a creative direction.

Responsibilities

• Lead design for brand campaigns, feature launches, in-product experiences and ongoing marketing.
• Maintain and evolve visual identity and design system, including typography, colour, layout, imagery and iconography.
• Review team work and give clear, actionable creative feedback.
• Partner with product design and brand colleagues to keep marketing and in-app experiences visually consistent.
• Direct external creative specialists, such as photographers, illustrators, motion studios and retouchers.
• Present design decisions to senior leaders and ensure responsible gaming information, offer details and DISCLAIMERS are clear and easy to find.

Skills

Brand design

Design leadership

Creative direction

Design systems

Figma

Adobe Creative Suite

Team management

Tools

Figma

Adobe Creative Suite

Job description

Role overview

Lead the visual design direction for a digital casino experience, shaping how its identity appears across campaigns, product features, email and in-app marketing. This is a hands-on leadership role: you'll guide a design team, set a consistent creative standard and contribute directly to conceptual work.

Responsibilities

• Lead design for brand campaigns, feature launches, in-product experiences and ongoing marketing.
• Maintain and evolve the visual identity and design system, including typography, colour, layout, imagery and iconography.
• Review team work and give clear, actionable creative feedback.
• Partner with product design and brand colleagues to keep marketing and in-app experiences visually consistent.
• Direct external creative specialists, such as photographers, illustrators, motion studios and retouchers.
• Present design decisions to senior leaders and ensure responsible gaming information, offer details and DISCLAIMERS are clear and easy to find.

Requirements

• At least five years of brand and digital design experience, including two or more years leading conceptual design.
• A portfolio that demonstrates both design systems and strong individual creative work.
• Expert Figma skills and strong command of Adobe Creative Suite.
• Ability to art-direct motion and 3D work, manage several workstreams and collaborate across marketing, product and commercial teams.
• Confidence in setting and explaining a creative direction.

Nice to have

• Experience in online gaming, sports betting, gaming or entertainment.
• Experience adapting design systems across markets or regulatory environments.
• Experience establishing an in-house creative studio.