Design Lead

Craft; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Structured onboarding

Proven internal growth model

Job summary

Craft in New York is seeking a Senior Designer or Art Director to lead projects end-to-end, including packaging, brand identity, space-tech, naming and high-profile rebrands. You will stay hands-on in Figma while managing a team of exceptional art directors and elevating creative leadership.

The role focuses on authorship, shaping direction, and defending standards with fast turnarounds. A diverse, global team is celebrated and supported in growth.

Qualifications

• Senior Designer or Art Director from a small, high-paced branding agency.
• Strong craft and brand identity portfolio; CPG experience helps.

Responsibilities

• Lead projects end-to-end across packaging, identity, naming and high-profile rebrands.
• Stay hands-on in Figma while guiding a team of art directors.
• Defend creative standards and deliver work at speed.

Skills

Creative leadership

Team management

Figma

Tools

Figma

Job description

This is a boutique, women-led branding studio in New York, founded in 2012; it has spent over a decade guiding organisations through the moments that define them: IPOs, acquisitions, market launches. The work reaches decision-makers directly.

This role exists because the studio is maturing. Its art directors have outgrown pure individual contribution, and there's now a deliberate middle layer being built between them and the Creative Director.

The Role

You'll lead projects end-to-end - packaging, brand identity, space-tech, naming, high-profile rebrands - while staying hands-on in Figma yourself. You'll manage a team of genuinely exceptional art directors who are strong makers but new to being managed, giving them a layer to run to and freeing creative leadership to lead.

The point of this role is authorship: you'll shape creative direction, not just contribute to it, and defend the standard at speed. Turnarounds are measured in weeks, not the eighteen-month brand exercises that happen elsewhere. The variety keeps the work sharp; the direct client access keeps it honest.

The Package

$100,000 - $140,000

14-person team

Structured onboarding

Proven internal growth model

The Person

You're a Senior Designer or Art Director at a small, excellent branding agency, used to high pace and high volume rather than long single-brand engagements.

Your craft and taste are strong, your brand identity portfolio is real, and CPG experience helps. You've started leading projects and are ready for a formal layer of responsibility over talented individual contributors.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.