Design Director, Resilient & Laminate

Shaw Industries Group, Inc.; Dalton (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Shaw Industries Group, Inc. in Dalton, Georgia, is seeking a Design Director for Resilient & Laminate to lead design strategy and creative direction across residential brands and channels.

You will translate consumer insights into market-ready collections and work closely with the Design Studio to accelerate innovation. Ideal candidates have 5+ years in design leadership within flooring, a strong portfolio, and proven collaboration with cross-functional teams.

Qualifications

• Proven experience in design leadership within flooring or related industry.
• Strong portfolio with track record of design leadership.
• Bachelor's degree in Interior Design, Fine Arts, Textile Design, or related field.
• 5+ years of product design experience.

Responsibilities

• Own long-term design vision and strategy for resilient/laminate categories.
• Develop category roadmaps aligned with trends and business objectives.
• Collaborate with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams.
• Lead, coach and develop category collection designers.

Skills

Design leadership

Brand strategy

Cross-functional collaboration

Communication skills

AVA CAD/CAM

Education

Bachelor's degree in Interior Design

Bachelor's degree in Fine Arts

Bachelor's degree in Textile Design

Tools

AVA CAD/CAM

Job description

Design Director, Resilient & Laminate

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.

Position Summary

The Design Director, Resilient & Laminate is responsible for leading the design strategy, portfolio development, and creative direction for Shaw's resilient and laminate categories across residential brands and channels. This role drives product differentiation, channel growth, and speed-to-market by translating consumer insights into commercially successful collections and product platforms. The role works in close partnership with the Design Studio to accelerate innovation, develop regional and channel-focused solutions, and maintain a pipeline of market-ready concepts that create competitive advantage.

Key Responsibilities

• Category Strategy & Leadership
  • Own the long-term design vision and strategy for the Residential Resilient & Laminate categories.
  • Develop category roadmaps that align with consumer trends, business objectives, and growth opportunities.
  • Monitor emerging trends, competitive activity, and consumer preferences to identify future opportunities and innovation spaces.
  • Balance consumer insights, market trends, channel needs, regional preferences, sourcing capabilities, and business objectives to create products that win in the marketplace.
  • Responsible for eloquent execution of New Product Development and New Product Introduction initiatives and Design KPIs.
• Product Differentiation
  • Own the design differentiation strategy across all assigned brands, ensuring each brand has a distinct design point of view, target consumer, and role within the portfolio.
  • Create clear separation between brands by avoiding duplicate visuals, color stories, collection concepts, and product positioning.
  • Partner with Product and Brand teams to ensure every collection has a compelling design story and a clear reason for customers to choose it.
• Customer & Market Focus
  • Participate in customer visits, dealer councils, Voice of Customer reviews, and market research activities.
  • Translate customer insights into actionable product and design strategies.
  • Stay closely connected to competitive activity, emerging trends, and evolving consumer preferences.
• Channel & Geographic Expertise
  • Develop a deep understanding of channel-specific and regional design preferences, including Retail, Builder/Multifamily, and Home Center.
  • Understand how consumer preferences, competitive landscapes, price points, and aesthetics vary across geographies and channels.
  • Apply channel and regional insights to create products and collections that are relevant to specific customers, markets, and growth opportunities.
• Collaboration
  • Collaborate closely with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams to develop successful product strategies and launches.
  • Build strong relationships across the organization and actively seek input from key stakeholders throughout the design and development process.
  • Serve as the design leader for the category, aligning teams around a shared product vision and helping drive business growth through design.
  • Collaborate with the Design Studio to prioritize future design development, Voice of Customer testing, and regional assortment strategies that support category growth objectives.
• Team Development
  • Lead, coach, and develop category collection designers.
  • Foster a culture of innovation, collaboration, consumer-focused thinking, and continuous learning.
  • Build organizational capability and future design talent.

Position Qualifications

• Proven experience in design leadership, preferably in the hard surface flooring, soft surface flooring, or tile industry.
• Strong portfolio showcasing a track record of successful product design and team leadership.
• Excellent collaborative skills to work with cross-functional teams and stakeholders.
• Bachelor's degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree or specialized design certifications desirable.
• 5+ years product design experience.

Requirements

• Bachelor's degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree or specialized design certifications desirable.
• AVA CAD/CAM skills are desired, but not required.
• Experience with brand strategy is preferred and will be an important part of the position.
• Exceptional communication and presentation skills with the ability to work globally.
• Innate aesthetic sense and intuitive understanding of color and design principles.

Example KPIs

• Consistency and coherence of design language across all product lines.
• Timely delivery of design projects aligned with product launch dates.
• Positive market reception and customer feedback on new designs.
• Contribution of design innovations to overall brand growth and market share.

Competencies

• Deliver compelling communication.
• Initiate action.
• Drive execution.
• Innovate.
• Build trusting relationships.
• Create strategic plan.
• Demonstrate customer orientation.
• Delegate authority.
• Thought leadership.

Work Shift

8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM.

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Global Flooring Provider

Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.

Operational Excellence

Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.

Award Winning

We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.

We Sustain Human Ability

At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves 'how can we minimize our impact on the environment and maximize human potential?'.

Community Partner

From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs collaboratively.

In The News

There is always something new and exciting happening at Shaw.