Design Director, Concept - PINK

Victoria's Secret; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Victoria's Secret is seeking a senior design leader to conceptualize and direct room build outs that seasonally reflect product storytelling and align with the global brand vision.

You will lead branding and packaging efforts, manage a team and freelancers, and conduct market research to ensure creative work stays on strategy. The role emphasizes storytelling, collaboration, and delivering high-quality creative deliverables.

Qualifications

• Conceptualize and direct room build outs that reflect product storytelling.
• Deliver compelling presentations engaging cross-functional teams.
• Lead branding and packaging needs for product lines.
• Ensure a holistic brand vision from concept through execution.
• Conduct extensive market research including store visits and market analysis.
• Drive creative synergies to stay on vision and on brand.
• Support off-cycle projects and business initiatives.
• Attract, develop and retain high-performing design talent.
• Manage multiple freelancers and set designers.

Responsibilities

• Conceptualize seasonal space concepts that showcase product storytelling.
• Direct creative direction across branding, packaging and visuals.
• Lead presentations to align cross-functional teams with global strategy.
• Oversee vendor and freelancer collaboration to meet milestones.
• Monitor market trends to inform seasonal storytelling decisions.

Skills

Branding

Packaging

Storytelling

Team leadership

Job description

Description

Conceptualize, direct, and create room build outs 5x seasonally that represent product and creative storytelling.

Deliver compelling and articulate presentations that engage cross-functional teams and bring to life the global product strategy.

Lead product branding and packaging needs.

Ensure a holistic brand vision on seasonal storytelling from concept through to Creative execution.

Conduct extensive market research – inclusive of competitive shopping/store visits and market analysis.

Drive creative synergies to stay on vision and on brand.

Support off cycle projects and business initiatives.

Attract, develop, and retain a talented, high-performing design team.

Manage multiple freelancers and set designers.

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