Design Director

McAfee; Town of Texas (WI); On-site; USD 142,000 - 233,000; Full time

Benefits offered by this job

Bonus Program

401k Retirement

Medical, Dental, Vision, Basic Life, S

Short Term Disability and Long-Term DI

Paid Parental Leave

Support and Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt Em

96 Hours of Sick Time and 120 Hours of

Job summary

McAfee is seeking a Design Director to lead the design vertical within Brand Creative Services. This player-coach role will shape brand work while raising craft, coaching designers, and delivering high-performing creative across campaigns and channels.

You will operationalize the refreshed brand identity and design system, guiding internal teams and external partners, including responsible adoption of AI-enabled design tools for iteration and testing.

Qualifications

• 10+ years of experience leading design work across brand and marketing.
• Proven ability to set and uphold high design quality across campaigns and channels.
• Experience mentoring designers and leading through feedback.

Responsibilities

• Lead design concepting and execution across brand initiatives and campaigns.
• Evolve and scale the design system and brand expression.
• Coach, mentor, and review work from designers with actionable feedback.
• Collaborate with Copy, Brand Strategy, and Production to translate briefs into design.
• Oversee external agencies and freelancers for seamless integration.
• Champion AI-enabled design tools for rapid iteration while preserving quality.

Skills

Design leadership

Brand systems

Concept development

Mentoring

Stakeholder presentation

AI-enabled workflows

Job description

Role Summary

We are seeking a Design Director to lead the design vertical within Brand Creative Services. This is a player-coach role: you'll create standout brand work while setting direction, raising craft, and coaching designers to deliver consistently excellent creative across campaigns, lifecycle, and always-on channels. Reporting to the Senior Director, Creative (Design, Concept & Copy), you will partner closely with Copy, Creative Production, and Brand Strategy to translate our brand promise into modern, distinctive, high-performing creative as we evolve and scale our refreshed brand identity. You will be central to operationalizing our design system, educating internal teams and agency partners on guidelines, ensuring best-in-class application across touchpoints, and helping the organization move faster through smarter workflows, including responsible adoption of AI-enabled design tools for rapid iteration and testing. You're equally comfortable pushing craft-forward brand work as you are designing against performance insights, using data to refine and improve creative effectiveness without compromising brand integrity.

About The Role

• Lead design concepting and execution across key brand initiatives integrated campaigns, lifecycle marketing, product storytelling, social, web, and partner channels, delivering work that is modern, distinctive, and unmistakably McAfee.
• Champion and evolve the New McAfee design system and raise craft for the design vertical, developing strong visual systems, layouts, typography, illustration, and brand expression that scale across touchpoints.
• Partner closely with Copy, Brand Strategy, Creative Production, Growth/Lifecycle Marketing, and Product Marketing to translate briefs and insights into clear design approaches and compelling creative.
• Coach, mentor, and review work from designers, providing clear, actionable feedback, creating growth plans, and fostering a culture of excellence, collaboration, and inclusive creativity.
• Operationalize and steward our refreshed brand identity and design system-educating internal teams and agency partners, ensuring consistent application, and evolving guidelines as the brand scales.
• Balance brand-building craft with performance-minded design-using testing and channel insights (e.g., paid social learnings, lifecycle metrics) to iterate and improve creative effectiveness without compromising brand integrity.
• Partner with Creative Production to scope work, align timelines, and ensure deliverables are feasible, on-brand, and on time, supporting a healthy, scalable creative workflow.
• Champion responsible adoption of AI-enabled design tools to accelerate iteration, explore more creative routes, and improve efficiency-while maintaining quality, originality, and brand safety.
• Collaborate with external agencies and freelancers as needed, reviewing work, aligning to guidelines, and ensuring seamless integration with in-house creative.
• Be a company leader for Design by presenting and bringing along E Staff all the way up to the CMO and CEO.
• Be a people leader with more junior designers reporting into you.

About You

• 10+ years of experience creating and leading design work across brand and marketing, with a strong foundation in craft and concept. Both in Agencies and Brand side and experience being a people leader.
• Proven ability to set and uphold a high bar for design quality across campaigns and always-on creative, including digital, social, paid media, and lifecycle channels.
• Excellence without ego, highly collaborative, able to work across disciplines and backgrounds, and confident presenting design rationale to senior stakeholders.
• Strong design systems and brand identity experience-able to translate strategy into scalable frameworks and clear guidelines.
• Demonstrated experience mentoring designers and leading through feedback, critique, and hands-on collaboration in a player-coach capacity.
• Growth mindset and curiosity-eager to embrace new tools and platforms (including AI-enabled workflows) to increase speed, iteration, and creative exploration.
• Experience collaborating with agencies and freelancers to flex resources based on campaign cycles; comfortable reviewing work for brand consistency and craft.

Portfolio Requirement

A portfolio is required and should demonstrate strong brand systems thinking and end-to-end campaign design across brand and performance channels. Portfolios will be reviewed for both strength in creativity/craft and effectiveness.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Pay Range

The anticipated compensation for this position is USD $141,680.00/Yr. - USD $232,760.00/Yr. depending on experience and qualifications.