Design Director

Mammoth Brands; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

Sabbatical benefits

20 weeks paid parental leave

Fun events including happy hours and team building

Free products from our brands

Job summary

Mammoth Brands is looking for a Design Director to own the visual language of its brands, Lumē and Mando. This role encompasses packaging, digital design, retail, and social media, requiring a strong point of view and the ability to develop a growing team.

The ideal candidate will lead and maintain the brand identity while mentoring designers through structured feedback. You'll be involved in shaping brand campaigns and creating scalable design systems that ensure consistency across all touchpoints.

The position offers a range of benefits including medical coverage, equity, flexible work hours, and generous parental leave.

Qualifications

• Confident point of view on visual design with experience across multiple channels.
• Natural mentor who provides direct feedback and improvements.
• Ability to translate brand strategies into visual decisions effectively.

Responsibilities

• Lead brand identity and packaging systems for Lumē and Mando.
• Build scalable design systems and templates for creative teams.
• Concept and lead major brand campaigns and moments.

Skills

Visual identity and brand design

Cross-channel design experience

Mentoring and developing designs

Communication skills

Ability to work in ambiguity

Tools

Figma

Adobe Illustrator

Job description

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to ’Create Things People Like More.’ Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

About the Team

The Creative team at Lumē and Mando is small, ambitious, and building something real. We work across both brands — two whole body deodorants that do something the rest of the industry doesn't: stop the bacteria that causes B.O. anywhere on the body. It's a genuinely better product solving a problem people have always been too embarrassed to talk about. Our job is to change that. We make campaigns, content, packaging, and activations that help people understand why these products are different — and why they should care. We're in the middle of a major brand transformation, and the work we're doing right now will define what these brands look and feel like for years to come.

About the Role

We’re looking for a Design Director who can own the visual language of both Lumē and Mando. This isn’t a role for someone who wants to delegate everything and disappear into meetings — we need someone with a strong point of view, real craft, and the ability to develop a team that’s still growing. The work spans packaging, digital, retail, and social across two brands with different audiences and different creative needs. That range is the job.

Neither brand is finished. Both have room to grow, tighten, and get more interesting — and we’re looking for someone who sees that as the opportunity, not the problem. If you’re drawn to building and evolving rather than maintaining what’s already there, this is the right role.

This is a player-coach position. The expectation is that you stay close enough to the work that your instincts stay sharp — directing the team and opening Illustrator yourself when something needs it.

A Day in the Life

• Starting the morning with a packaging critique — giving structured, specific feedback on three rounds of Mando carton concepts before they go back to the designer for revisions.
• Jumping into a brief kickoff with the Brand and Marketing leads for Lumē's next product launch, getting into the strategy early enough to shape the creative direction, not just respond to it.
• Spending an hour heads‑down — opening Figma or Illustrator yourself — refining a key visual that isn't quite landing yet, because sometimes the fastest way to unlock the team is to show them, not tell them.
• Walking a cross‑functional partner through a new design system template you built, making sure they understand not just what the rules are but why — so they can make good decisions without you in the room.
• Running a 1:1 with a designer on your team, working through a growth goal you set together last month — not just checking in, but actively coaching them toward the next level.
• Reviewing a social asset batch to make sure brand standards are being applied correctly and consistently before anything goes live.
• Ending the day with a clear sense of what the team needs tomorrow — which decisions are yours to make, which ones you need to unblock, and where the work needs to move faster.

What You Will Accomplish

• Lead and maintain the brand identity and packaging systems for both Lumē and Mando across all channels — including retail, digital, video, and social — ensuring consistency and craft at every touchpoint.
• Build and document scalable design systems — guidelines, templates, and workflows — that the full creative team can use to produce consistent, high‑quality work independently.
• Concept and lead major brand moments — campaign work, packaging launches, in‑store activations — that set a new standard for what Lumē and Mando creative looks like.
• Mentor and develop the design team through structured feedback, regular crits, and documented growth goals that raise the overall level of craft.

This Should Describe You

• You have a confident, well‑developed point of view on visual identity and brand design — you know what good looks like and you're not shy about saying so.
• You've led design across multiple channels (packaging, digital, campaign, retail) and can flex between big‑picture direction and hands‑on execution — you're a natural player‑coach.
• You translate brand strategy and consumer understanding into visual decisions, not just taste. Your calls are grounded, and you can articulate why.
• You're a natural mentor — you give feedback that's direct, specific, and genuinely improves people's work, not just their feelings about it.
• You operate well in ambiguity — you can take a loose brief or an inherited system and move it forward without needing all the answers first.
• You build trust with cross‑functional partners by showing up prepared, communicating clearly, and following through.

Here's Who You'll Work With

• Reporting to the Head of Creative, Lumē & Mando
• Managing all designers across both the Lumē and Mando brands
• Close collaboration with the ACD, Art Director and ACD, Copywriter on campaign concepting and execution
• Regular cross‑functional partnership with Brand, Marketing, Retail, and Product teams

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.