Design Associate

4 LZB Retail, Inc.; Richmond (VA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health Insurance with BCBS

401k with match

Paid Vacation

Discount on furniture

Job summary

La-Z-Boy Incorporated in Richmond, VA is seeking a Sales Consultant to guide high-end clients through a premium furniture experience, focusing on luxury appeal and personalized design services.

You will promote the Design program, close sales, and support store promotions while delivering excellent customer service and attention to detail.

Qualifications

• Minimum high school diploma or equivalent.
• Prior sales experience, preferably in luxury or premium retail.
• Excellent communication and customer service skills.
• Ability to manage time and close sales with clients.

Responsibilities

• Drive sales by guiding customers through premium furniture purchases.
• Promote the Design program and assist designers to hit sales goals.
• Follow the established selling process to deliver a wow experience.
• Develop consultative presentations and handle objections effectively.
• Support store promotions and keep product knowledge current.

Skills

Sales experience

Luxury sales

Interpersonal skills

Communication skills

Time management

Education

High School Diploma or equivalent

Tools

Microsoft Office

Podium

Job description

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves. If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated. WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT!

Job Summary:

Sell Luxury. Live Modern. Earn Without Limits. Now Hiring: Sales Consultant – La-Z-Boy Furniture Galleries

Location:

Richmond, VA

Compensation:

Base + Unlimited Commission

What You’ll Be Doing:

• Guiding high-end clients through a premium sales experience.
• Creating inspired spaces with world-class furniture and décor.
• Curating luxury looks while earning commissions with no ceiling.

What You’ll Get:

• Unlimited earnings– top performers take home $45K-65K+ annually.
• A sleek, modern showroom that feels more like a gallery than a store.
• Ongoing training in luxury sales, interior trends, and design consultation.
• Exclusive employee discounts so your own space turns heads.
• A brand that sells itself — and a team that celebrates success.

Who You Are:

• Polished, persuasive, and endlessly ambitious.
• Passionate about modern aesthetics and premium materials.
• Obsessed with detail, service, and delivering the wow factor.
• Experienced in sales or retail (luxury experience = a major plus).

Benefits:

• Health Insurance through Blue Cross/Blue Shield
• Optum for Prescriptions In-Network
• Dental and Vision Insurance
• Paid Vacation
• 401k with match
• Disability Insurance
• Life Insurance and AD&D
• Paid Bonding Leave
• Paid Training
• Health Savings Account - Contributions go in tax-free, grow tax-free and are withdrawn tax-free
• Tuition Reimbursement (may receive up to $5,250 per calendar year)
• Employee Assistance Program (Free to all employees!)
  • Counseling sessions
  • Financial and legal resources

Job Description:

Key Responsibilities (other duties as assigned):

• Drives Sales
• Contribute to store sales goals by selling furniture, accessories and services offered by La‑Z‑Boy
• Promote the Design program & assist the Designer to achieve established Design program sales goals
• Consistently execute the La‑Z‑Boy selling process and strive to provide a favorable experience to all customers.
• Develop and utilize sales skills and principals including approach, rapport building, needs discovery, customized portfolio presentations, answering objections, closing, follow‑up, after sale service and continuing contact with all previous and potential customers
• Maximize store promotions, marketing initiatives, and grassroots programs
• Maintain strong knowledge of the features and benefits of existing and new product lines
• Design Program Schedule professional home consultations to present customized room designs, including sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a professional installation service.
• Execute and champion the Design process following the established company guidelines
• Responsible for supporting design related functions in the store
• Customer Focus Provide the highest level of customer service to all current and future customers Ensure that each La‑Z‑Boy customer has an informative and positive experience by using good customer service skills and knowledge of products, while following the company selling process Effectively use Podium to ensure customer satisfaction and future follow‑up Make sound business decisions to deliver customer satisfaction and promote team environment Provide support by being responsive to incoming phone calls and emails Assist in handling customer issues and/or complaints. Provide appropriate solutions and alternatives to the customer to achieve a satisfied experience
• People Maintain a positive working relationship with all store employees Assist to train, coach and develop new peers on La‑Z‑Boy product knowledge and selling process/skills to achieve store sales goals Help promote and champion a culture of sales and service
• Operational Excellence Assist with maintenance of the overall visual appearance of store, this includes but is not limited to maintaining floor and/or showroom displays, tagging products and accessories, maintaining accessory catalogs and design center fabrics, supporting floor moves, and maintaining general store cleanliness Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries Responsible for accurately completing daily On‑Point system logs Show a sense of urgency, enthusiasm and excitement with the store team and customers Maintain adequate knowledge of company standards, product knowledge and internal processes and systems Consistently schedule deliveries with customers Responsible for opening and closing of the store

Minimum Requirements:

• High School Diploma or equivalent
• Previous selling experience and ability to close a sale strongly preferred
• Excellent communication, customer service skills, and organizational skills
• Strong interpersonal skills to effectively communicate, build rapport, and positively influence
• Demonstrated persuasion and negotiation skills
• Ability to effectively manage time and conflicting priorities
• Ability to effectively and productively with others as a team
• Ability to work the schedule and hours dictated by business needs
• Ability to work evenings, weekends and holidays as required
• Initiative to meet assigned goals, missions and objectives and motivated to achieve more
• Strong attention to detail
• Proficient in the use of Microsoft Office, including Word, Excel, Outlook and PowerPoint

Preferred Requirements:

• Bachelor’s degree in Business or a related field

Supervisory Responsibilities:

None

Physical Demands / Work Environment:

Ability to lift and/or carry up to 50 pounds. Ability to stand for long periods of time. Nearly continuous use of repetitive hand motions, hearing and listening. Often required to sit, walk, bend and stoop Subject to inside environmental conditions Ability to pass background and drug screen.

Other Duties:

Note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice. At La-Z-Boy, we prioritize clear communication and reward outstanding talent! We invite you to explore the exciting opportunities available. To help you make an informed decision, we’re sharing key information about our pay practices. What You Can Expect: Training Pay: $15 per hour for 2-6 weeks (no commission) Average Annual Earning Potential After Training: $45,000 - $65,000+ (inclusive of base, bonus, and commission) The company will not pay less than state/local minimum wage requirements Post-Training Pay: Base Pay: $11 / hour (varies by store location) Commission & Bonus: Earn more with UNCAPPED commission on written sales - 3% on La‑Z‑Boy Design Sales and 2% on other sales, other than La‑Z‑Boy Design Sales. Quarterly bonus opportunity of $1,500, based on your ability to meet defined individual sales goals. Individual pay is based on various factors, including geographic location, personal performance and relevant qualifications, experience, and skills. By providing our salary ranges and compensation range details, we aim to foster understanding and confidence in our pay practices. Should the base rate plus the commissions earned during a performance period not be at or greater than location minimum wage requirements for the period, the company will make a minimum wage adjustment for the employee to be compliant with minimum wage for the location. Weekly Hours: 40

Benefits for Employees in the US:

• Medical, Vision, Dental and Basic Life Insurance, available 401k retirement plan with company match of up to 6%.
• Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: https://learn.bswift.com/la-z-boy

Travel Requirement:

If this role requires travel / driving in order to perform the key responsibilities outlined above, candidates must be able to meet the qualifications noted in the company’s Driver Management Program to be considered for the role.

Equal Opportunity Statement:

At La-Z-Boy Incorporated, we’re an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at [e-mail] or by calling 734-242-1444.

Come experience the power of comfort in your career! At La-Z-Boy, we believe people are our most important asset. From our manufacturing facilities and Furniture Galleries to our LEED-certified world headquarters, we empower our people to build something amazing every day. If you’re ready to join an industry-leading organization that values passion, innovation, and helping our communities, you’re ready to explore La-Z-Boy. There are chairs that need to be filled at La-Z-Boy. Find out if there’s one for you. La-Z-Boy has been building incredible furniture since 1927, and there's a reason people still want La-Z-Boy in their homes—and more importantly, a reason great people are proud to be part of our company. We represent decades of hard-working, talented individuals coming together across the globe to continue our legacy and propel us into the future.