Demand Generation Manager-Cyber

Connectwise; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

ConnectWise is seeking a Demand Generation Manager to own pipeline and revenue growth for Cybersecurity and Data Protection. You will target IT and security leaders, building programs across digital and events to meet buyers where they are in a complex threat landscape.

You will own the end-to-end go-to-market motion, collaborate with Rev Ops and Sales, and drive measurable impact in a fast-growing business unit.

Qualifications

• 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results.
• Experience in cybersecurity, data protection, or an adjacent security category in a SaaS environment.
• GTM generalist who has shaped positioning, influenced web strategy, and driven sales alignment.
• Ability to come into an established motion, assess what is working and drive change with conviction.
• Strong cross-functional instincts: align with Sales, work with PMM, and get things done.
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar).
• Data-driven mindset: reporting is a standard part of your workflow.

Responsibilities

• Own end-to-end go-to-market motion for Cybersecurity and Data Protection, including product narrative, web presence, and campaign portfolio.
• Orchestrate central resources across digital, outbound, webinars, content, and PMM to support your product.
• Own pipeline creation and contribute to bookings targets for the portfolio.
• Develop and execute campaign strategy including channel mix and program planning.
• Partner with Rev Ops to build reporting rhythms tracking performance and leakage.
• Collaborate with Sales leadership to maintain feedback loops on lead quality and campaign effectiveness.
• Act as internal champion for the vertical, communicating results to leadership.
• Identify gaps in the demand engine and propose improvements.

Skills

B2B demand generation

GTM generalist

Cross-functional collaboration

Data-driven mindset

Cybersecurity awareness

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Marketo

HubSpot

Outreach

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

DemandGeneration Manager,Cybersecurity and Data Protection

ConnectWise is looking for a Demand Generation Manager to own pipeline and revenue growth for our Cybersecurity and Data Protection business, including managed EDR, SIEM, data protection, and more. This is an established business unit with real momentum, and we are looking for someone to come in with fresh eyes, challenge what has been built, and take growth to the next level. You will be targeting IT and security leaders and building programs that meet buyers where they are in an increasingly complex threat landscape. If you are energized by owning a highvisibility portfolio and driving measurable impact, this is your seat.

What You’ll Own

• Serve as the single point of accountability for the end-to-end go-to-market motion for Cybersecurity and Data Protection, owning the product narrative, the web and digital presence, the campaign portfolio,performanceand sales feedback loop as one integrated system
• Act as the hub for all go-to-market activity for your product, orchestrating centralized resources across digital, outbound, webinars, content, andPMM; youare accountable for making them work together for your product
• Own pipeline creation and contribution to bookings targets for the portfolio, you are accountable for the numbers not just theactivitythat surrounds them
• Develop and execute campaign strategy including channel mix, content offers, and program planning to hit defined pipeline targets
• Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization
• Work closely with Sales leadership tomaintaintight feedback loops on lead quality, pipeline health, and campaign effectiveness, continuously adjusting programs based on what is converting
• Act as the internal champion for the Cybersecurity and Data Protection vertical, communicating campaign status, results, and upcoming programs to leadership and key stakeholders
• Identifygaps in the demand engine and bring forward recommendations to close them

What You Bring

• 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results, not just executing tasks
• Experience in cybersecurity, data protection, or an adjacent security category in a SaaS environment is required, you understand the landscape, the buyer, and what drives urgency in this space
• Track record of operating as a GTM generalist within a specialized vertical: you have run campaigns, but you have also shaped positioning, influenced web strategy, and driven sales alignment without needing to own every function directly
• Ability to come into an established motion, assess what is working and what is not, and drive change with conviction
• Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar)
• Data-driven mindset: reportingisa standard part of your workflow, not an afterthought
• Bachelor’s degree in a related field or equivalent work experience

What Success Looks Like in 90 Days

• You have a clear audit of existing programs, what is performing, what is not, and where the gaps are
• A revised demand gen plan is defined and socialized with Sales leadership
• At least one netnew campaign is inmarket
• Sales, SDR, and product teams know exactly what Cybersecurity and Data Protection demand gen is doing and why

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.