Demand Generation Manager

Truffle Security Co.; New York (NY); Remote; USD 127,000 - 150,000; Full time

Job summary

An innovative firm is seeking a data-driven Senior Demand Generation Manager to spearhead multi-channel marketing campaigns. This role offers the chance to work with a fully remote, collaborative team dedicated to enhancing cybersecurity. You will be responsible for developing and executing strategies that drive qualified leads and revenue growth while collaborating closely with various departments. The company values mentorship and equity, ensuring a supportive environment where you can thrive. With a competitive salary, flexible paid time off, and comprehensive health benefits, this position is perfect for someone passionate about making a significant impact in the tech industry.

Benefits

Flexible Paid Time Off

14 Paid Holidays

Comprehensive Health Benefits

Remote Work Stipend

Health & Wellness Stipend

Learning & Development Stipend

401(k) Match

Company Off-Sites

Qualifications

• 5+ years in demand generation within B2B high-tech/SaaS.
• Experience in running successful campaigns that drive revenue.

Responsibilities

• Lead integrated demand generation campaigns across multiple channels.
• Analyze campaign performance to optimize ROI.

Skills

Demand Generation

Campaign Management

Analytical Skills

Project Management

Lead Scoring

CRM Proficiency

Education

Bachelor's Degree

Marketing Certification

Tools

Salesforce

Marketo

HubSpot

Pardot

Job description

About us

TruffleHog is a popular open source tool used by security researchers all over the world to find leaky API keys and responsibly disclose them to affected companies. This provides income through bug bounty platforms like HackerOne to individuals that may otherwise have a hard time finding employment. This also prevents breaches from occurring, which can be very costly for companies to resolve.

When we founded Truffle Security Co. in February of 2021, we committed to continue to grow a community with security researchers around the world, and continue to provide free and open resources to support those that make the world more secure. We have a strong commitment to open source and to the community. We're looking for help supporting our mission to prevent leaking credentials and build the best products for machine identity protection.

At Truffle, you'll have the opportunity to join a fully remote, collaborative team contributing to meaningful advancements in cybersecurity.

About the role

We're looking for a data-driven and strategic Senior Demand Generation Manager to lead our efforts in driving qualified pipeline and accelerating revenue growth. In this role, you will develop, execute, and optimize multi-channel campaigns across digital, email, paid media, and events. You'll work closely with the VP Marketing as well as Product Marketing, Sales, and RevOps on campaigns that align on messaging, targeting, and goals.

What you'll be working on

• Own the strategy and execution of integrated demand generation campaigns across paid, email, SEO, content syndication, webinars, and field events.
• Partner with sales and marketing stakeholders to align on lead definitions, lead targets, pipeline goals, and campaign attribution.
• Manage the marketing automation system and ensure campaigns are built and tracked correctly
• Implement advanced lead scoring models that accurately identify buyer intent signals and behavioral patterns.
• Measure and analyze campaign performance across the funnel, identifying insights to optimize performance and ROI.
• Work with creative and content teams to develop campaign assets tailored to different personas and funnel stages.
• Collaborate with RevOps to maintain a clean lead flow process and accurate reporting dashboards.
• Test and scale new channels and tactics to improve lead quality and accelerated lead acquisition.
  
  

What we're looking for

• 5+ years of demand generation experience in a B2B high-tech/SaaS environment
• Proven track record of running campaigns that deliver pipeline and revenue
• Proficiency with CRM (Salesforce), marketing automation, and campaign analytics tools
• Strong analytical skills; comfortable with dashboards, attribution models, and funnel metric
• Experience with marketing automation platforms (i.e. Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Excellent project management skills and cross-functional collaboration
• Strategic thinker with a bias toward execution
• Deep understanding of intent data, behavioral analytics, and predictive lead scoring methodologies
  
  

Salary range: The target salary range for this position is between $127,500 - $150,000 for candidates in the United States. Starting salary will vary based on job-related skills, knowledge, and experience. Leveling will be determined during the interview process. You may also be offered a bonus, stock options, and benefits. These salary ranges are subject to change, and we encourage candidates outside of this salary range to apply.

How we support our team

• A culture of mentorship, equity, and psychological safety – We're committed to fostering an environment where you can thrive, learn, and feel valued.
• Competitive salary & meaningful equity – Be rewarded for your contributions with a strong compensation package and a stake in our shared success.
• Flexible paid time off – We operate with a high level of autonomy and trust, giving you the flexibility to take time off as needed—no strict limits, just the expectation that you're meeting your commitments and getting your work done.
• 14 paid holidays – Including Thanksgiving, Winter Break, and "Truffle Holidays" when the entire company takes a well-deserved day off together.
• Comprehensive health benefits – Medical, dental, and vision coverage with 80% of premiums covered for you and your dependents.
• Remote work stipend – Get set up for success with an $800 new hire stipend and $100/month to keep your workspace comfortable.
• Health & wellness stipend – $1,200/year to support your physical, mental, and emotional well-being— we believe that feeling good helps you do great work.
• Learning & development stipend – $2,000/year to invest in your growth, whether it's courses, certifications, or industry conferences.
• 401(k) match – We match 100% of the first 6% of your contributions on every paycheck, helping you build financial security for the future.
• 100% remote + company off-sites – Twice a year, we come together in amazing locations like Hawaii, Cabo, and the Rocky Mountains to collaborate and connect.
  
  

We're looking for folks who are interested in being part of the journey to make the internet more secure. The internet is for all, and we believe that diverse experiences and people from all walks of life can contribute to this mission. That said, if what we're doing resonates with your values, we'd love to have you apply even if you don't check all of the boxes or match the job description to a tee.

Truffle strives to promote an equitable, inclusive, and psychologically-safe workplace for all who are interested in working with us. All job applicants will be considered throughout the employment process without regard to race, color, ethnicity, religion, sex, sexual orientation, gender perception/identity, age, pregnancy or parental status, disability status, or any other basis prohibited by law. If you are an individual with disabilities and reasonable accommodation is needed throughout the interview process, or to perform essential job functions, please let your recruiter know.

Lastly, we ask that all applicants consider the opportunity to answer a few voluntary demographic questions on the job application. This helps us track the inclusivity of our recruiting initiatives. Answering these questions is entirely optional and your answers will not be shared with the hiring team and will not impact the hiring decision.

Note: Our organization participates in the US federal E-Verify program. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. We do not use this information to pre-screen job applicants.