Demand Generation Lead

Rogo; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Fast-paced work environment

Collaborative team

Frontier technology

Career growth opportunities

Job summary

An innovative fintech startup in New York is seeking a Demand Generation Manager to drive pipeline through performance marketing and channel strategy. This role involves owning the demand generation process from strategy to execution. The ideal candidate has 3-6 years of experience in demand generation or marketing, with a strong focus on measurable outcomes. Join a motivated team at the forefront of finance technology and play a key role at a rapidly scaling company.

Qualifications

• 3–6 years of experience in demand generation or marketing.
• Strong experience with paid acquisition and SEO.
• Ability to drive measurable outcomes and pipeline.

Responsibilities

• Own demand generation strategy and execution.
• Develop paid acquisition and channel strategies.
• Build reporting infrastructure and track performance.
• Collaborate with sales to align on pipeline generation.

Skills

Demand generation

Growth marketing

Performance marketing

Analytical mindset

B2B marketing

Job description

Why Rogo

At Rogo, we are building Wall Street's first true AI analyst. Our mission is to empower finance professionals at the world’s top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We are not just improving financial workflows; we are redefining them from the ground up.

This is a unique opportunity to join a generational company at a key inflection point. With a rapidly growing client base, proven product-market fit, and backing from world-class investors, we are scaling quickly and defining a new category of enterprise AI.

Our team is sharp, motivated, and deeply committed to the mission. We operate with intensity, take ownership of complex problems, and stay relentlessly focused on our users. If you thrive in a fast-paced environment, demand excellence, and want to help build the future of finance, we invite you to join us.

The Role:

Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline through performance marketing, channel strategy, and full-funnel optimization.

You will work directly with leadership to translate a strong product and brand vision into scalable acquisition and growth systems. This role is highly execution-focused - ideal for someone who wants to be in the weeds, move quickly, and have a direct impact on revenue.

What You’ll Do:

• Own demand generation end-to-end, from strategy through execution and reporting

• Develop and execute paid acquisition and channel strategies across core platforms

• Build and iterate on SEO and organic growth initiatives

• Collaborate closely with design to produce high-quality content and campaigns

• Own funnel performance, including conversion optimization across the entire customer journey

• Build reporting infrastructure and track performance across channels and campaigns

• Manage and present budgets, performance, and strategy updates to leadership on a regular cadence

• Work cross-functionally with sales and post-sales teams to align on pipeline generation and feedback loops

• Partner closely with analytics to develop a strong measurement and attribution framework

• Continuously test, learn, and refine strategies to improve pipeline generation and efficiency

What You’ll Need:

• 3–6 years of experience in demand generation, growth marketing, or performance marketing

• Strong hands‑on experience with paid acquisition, channel strategy, and/or SEO

• Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)

• Strong analytical mindset and comfort working with data, reporting, and funnel metrics

• Experience working in B2B environments (mid‑market or enterprise preferred)

• Ability to operate independently in a fast‑paced, ambiguous environment without heavy structure

• Strong organizational skills and ability to coordinate across multiple teams

• High attention to detail and willingness to own execution end‑to‑end

Who You Are

• You thrive in fast-paced environments. You are high‑intensity and care a lot about what you do, and you're ecstatic to work at a startup.

• You are ambitious. You have fun solving problems that others think are impossible.

• You are curious. You find joy in learning about AI, technology, and finance.

• You are an owner. You are autonomous, self‑directed, and comfortable working with ambiguity.

• You are collaborative, organized, thoughtful, and kind.

Why Join Rogo?

• Exceptional traction: strong PMF with the world's largest investment banks, hedge funds, and private equity firms.

• World‑class team: we take talent density seriously. We like working with incredibly smart, driven people.

• Velocity: we work fast, which means you learn a lot and constantly take on more.

• Frontier technology: we're developing cutting‑edge AI systems, pushing the boundaries of reinforcement learning and published research, redefining what's possible, and inventing the future.

• Cutting Edge Product: Our platform is state‑of‑the‑art and crazily powerful. We're creating tools that make people smarter, reinventing finance works.