Demand Generation Lead

Ifs1; Itasca (IL); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Flexible work arrangement

Job summary

Ifs1 is seeking a senior Demand Generation leader to own the AI-first demand strategy and drive programmatic campaigns across global teams. You will enable sellers with tailored messaging, cultivate ABM motions across multiple industries, and lead a high-impact field-enabled marketing organization.

Based in or near a major office with a hybrid work model (minimum 3 days in office), you will collaborate across marketing, product, and sales to optimize pipeline and forecast accuracy.

Qualifications

• Proven experience in B2B enterprise software demand generation, sales, or GTM roles.
• Track record of leading or building demand generation / market development teams.
• Strong understanding of enterprise sales processes and seller behavior.
• Experience building and executing programmatic, account-based demand generation initiatives.
• Strong data-driven mindset with the ability to build and optimize processes from scratch.

Responsibilities

• Own the global AI demand generation strategy and translate it into programmatic initiatives—campaigns, call-out sessions, and targeted outreach.
• Partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries.
• Own execution, tracking, and reporting of demand generation activity across all channels.
• Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards of excellence.
• Enable sellers with actionable messaging, collateral, and outreach strategies, and drive adoption among field teams.
• Translate AI value propositions into simple, customer-relevant conversations and support sellers in customer-facing scenarios.
• Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries.
• Champion account-based outbound with deep account research, multi-touch sequences, and creative plays.
• Operationalize intent data and timely sequences around signals like predictive maintenance, field service automation, or compliance AI.
• Ensure AI messaging is industry-led and problem-focused; adapt messaging based on market feedback.
• Drive market research and feed insights into messaging and campaigns.
• Establish a structured global cadence for demand generation activity and ensure alignment across regions.
• Monitor pipeline quality and progress; support opportunity progression with structured reviews and context for handoffs.
• Build and refine demand generation processes using data and analytics; leverage AI tools to improve execution and reporting.

Skills

Demand generation

Team leadership

Account-based marketing

Enterprise sales process

Data-driven mindset

Job description

Key Responsibilities

1. Demand Generation Strategy & Programs

   Own the global AI demand generation strategy and translate it into programmatic initiatives - campaigns, call-out sessions, and targeted outreach programs.

   Partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries.

   Own execution, tracking, and reporting of demand generation activity across all channels.

2. Team Leadership & Field Enablement

   Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards of excellence.

   Enable sellers with actionable messaging, collateral, and outreach strategies, and drive adoption among field teams who are not naturally inclined toward demand generation.

   Translate AI value propositions into simple, customer-relevant conversations, and support sellers in customer-facing scenarios where needed.

3. AI-First Market Development & Account-Based Outbound

   Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries - working named account lists, inbound leads, and intent-triggered targets.

   Champion account-based outbound: deep account research, multi-touch sequences, and creative plays (direct mail, personalized video) that cut through the noise and earn a reply.

   Operationalize intent data - when a target account is researching predictive maintenance, field service automation, or compliance AI, ensure the team follows up with custom, timely sequences built around that signal.

4. Messaging & Industry Context

   Ensure AI messaging is industry-led and problem-focused, not purely product-driven.

   Partner with Product Marketing to refine clear, compelling narratives for the field, and continuously adapt messaging based on market feedback.

   Drive market research - hot topics, timely trends, and compliance deadlines in the industries we serve - and feed it into messaging and campaigns.

5. Field Cadence & Operating Rhythm

   Establish and drive a structured global cadence for demand generation activity (call-out sessions, pipeline reviews, execution tracking).

   Influence field teams to consistently allocate time to pipeline creation based on coverage gaps.

   Ensure accountability without direct authority through strong stakeholder influence across regions and time zones.

6. Pipeline Management & Quality

   Monitor pipeline creation, quality, and progression across CQ+ cycles, and drive pipeline hygiene, visibility, and forecast integrity.

   Support opportunity progression through structured reviews and feedback, ensuring every handoff to AEs includes context marketing can reuse.

7. Data, Process, Tooling & Feedback Loops

   Build and refine demand generation processes from scratch where needed, using data and analytics to optimize pipeline creation and conversion.

   Leverage the AI-first stack (CRM, intent, analytics, and AI tools) to improve execution and reporting.

   Maintain a tight feedback loop between field, marketing, and product - identifying what works, iterating rapidly, and turning frontline intel into better campaigns.

How You'll Work

You'll lead inside an AI-first marketing operation that's being built from the ground up. That means: AI-powered research and personalization. Copilot and Claude help the team research accounts, draft personalized outreach, and build sequences faster than they could manually.

Intent-driven prioritization. Outbound prioritizes accounts that are in-market, built around what they're actively searching for.

Multi-channel plays. Email, LinkedIn, phone, video, and direct mail - with a bias toward experimentation over spray-and-pray.

Tight feedback loops. Frontline intel on what's landing directly shapes targeting, messaging, and campaign strategy.

Ways of working: operates as a highly hands-on leader with strong cross-functional influence; works across global time zones; based in or near a major IFS office (London/Staines, Stockholm, Chicago, Paris) on a hybrid model (minimum 3 days in office); acts as the bridge between strategy and execution.

What We're Offering

Salary Range: $140,000 to $170,000 annually, plus bonus

• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

What We're Looking For

Experience & Skills

• Proven experience in B2B enterprise software demand generation, sales, or GTM roles - ideally in AI, data, cloud, or platform solutions.
• Track record of leading or building demand generation / BDR / market development teams and motions, not just reporting on pipeline.
• Strong understanding of enterprise sales processes and seller behavior.
• Experience building and executing programmatic, account-based demand generation initiatives.
• Strong data-driven mindset with the ability to build and optimize processes from scratch.