DCIO Advisor, Sr. Marketing Manager

T. Rowe Price; Baltimore (MD); Hybrid; USD 110,000 - 188,000; Full time

Benefits offered by this job

Hybrid work schedule

Annual bonus eligibility

Health and wellness benefits

Paid time off

Job summary

T. Rowe Price in Maryland seeks a marketing leader to design integrated programs for DCIO advisors, Target Date solutions, and retirement initiatives.

Collaborates with sales, product, digital marketing, analytics, and creative teams to translate business priorities into scalable campaigns that drive adoption and growth. You will own end-to-end campaign strategy, audience segmentation, messaging, channel mix, and measurement, and guide cross-functional teams through complex launches while

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 8+ years of experience in B2B marketing, financial services, asset management, retirement, or related fields.
• Experience developing integrated multi-channel campaigns and go-to-market strategies.

Responsibilities

• Develops integrated marketing strategies and annual plans for DCIO advisors and Target Date solutions.
• Builds partnerships with sales and product to align marketing with business objectives.
• Leads go-to-market planning and execution for retirement products and campaigns.
• Owns end-to-end campaign strategy including audience segmentation, messaging, and channel mix.
• Collaborates with digital marketing and analytics to optimize personalization and advisor experiences.
• Mentors cross-functional teams to deliver complex initiatives within regulatory requirements.

Skills

Strategic thinking

Customer-centric mindset

Cross-functional influence

Data-driven decision making

Campaign planning

Project leadership

Business acumen

Learning agility

Education

Bachelor's degree

Tools

Adobe Suite

Adobe Workfront

Job description

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.Join us for the opportunity to grow and make a difference in ways that matter to you.Role SummaryLeads the strategy, development, and execution of integrated marketing programs supporting T. Rowe Price's retirement advisor business, with a primary focus on the Defined Contribution Investment Only (DCIO) market and Target Date solutions. Partners closely with sales, product, digital marketing, analytics, and creative teams to develop advisor-centric marketing strategies that strengthen engagement, accelerate product adoption, and support business growth.Develops go-to-market strategies for strategic retirement initiatives, translates business priorities into scalable marketing programs, and drives continuous optimization through performance measurement and customer insights. Serves as the primary marketing partner for assigned retirement sales teams and product initiatives.ResponsibilitiesDevelops integrated marketing strategies and annual marketing plans supporting DCIO advisors, Target Date solutions, and other strategic retirement initiatives aligned to USI Advisor Marketing priorities. Builds strong partnerships with sales leaders and business stakeholders to align marketing priorities with evolving business objectives.Develops and maintains expertise in retirement industry trends, advisor needs, competitive positioning, and evolving market opportunities.Leads go-to-market planning and execution for retirement product launches, strategic initiatives, and advisor campaigns, partnering with Product, Sales, Digital, Creative, Compliance, and Analytics teams to deliver coordinated multi-channel programs.Supports development of always-on advisor engagement strategies and lifecycle marketing initiatives. Collaborates with digital marketing teams to improve personalization and advisor experiences.Designs and executes advisor engagement strategies across multiple marketing channels including email, digital, content marketing, events, sales enablement and advisor journeys to improve awareness, engagement and business outcomes.Owns end-to-end campaign strategy including audience segmentation, messaging, targeting, channel selection, campaign orchestration and measurement. Leverages campaign performance, engagement metrics, audience insights and marketing analytics to optimize marketing effectiveness and inform future strategies.Serves as the marketing lead for Target Date and other assigned retirement growth priorities by translating business strategy into advisor-facing marketing programs and content activation.Leads cross-functional project teams and partners to successfully deliver complex marketing initiatives while balancing competing priorities, timelines and regulatory requirements. Ensures the ongoing maintenance and optimization of all ongoing marketing plan workstreams.Core CompetenciesStrategic thinkingCustomer-centric mindsetCross-functional influence and leadershipData-driven decision makingCampaign planning and executionProject leadership and business acumenLearning agility and intellectual curiosityQualificationsRequired:Bachelor's degree or equivalent combination of education and experience.8+ years of experience, including experience in one or more of the following: B2B marketing, Financial services, asset management, retirement, or insurance marketing, Integrated campaign strategy and executionPreferred:Experience developing integrated multi-channel marketing campaigns and go-to-market strategies.Experience marketing to one or more intermediary or institutional audiences, such as: Financial advisors, Retirement advisors, Recordkeepers, Home office partners, Defined contribution or institutional investment clients, DCIO distribution channelsProven experience with the Adobe Suite, Adobe WorkfrontFINRA RequirementsFINRA licenses are not required and will not be supported for this role.Work FlexibilityThis role is eligible for hybrid work, with up to one day per week from home.Base Salary RangesPlease review the job posting for the location of this specific opportunity.$110,000.00 - $188,000.00 for the location of: Maryland, Colorado, Washington and remote workers$121,000.00 - $207,000.00 for the location of: Washington, D.C.$138,000.00 - $236,000.00 for the location of: New York, CaliforniaPlacement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.Commitment to Diversity, Equity, and InclusionAt T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.BenefitsWe value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.Featured employee benefits to enrich your life:Competitive compensationAnnual bonus eligibilityA generous retirement planHybrid work scheduleHealth and wellness benefits, including online therapyPaid time off for vacation, illness, medical appointments, and volunteering daysFamily care resources, including fertility and adoption benefitsLearn more about our benefits.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.