Data Strategy, Senior Principal

Sapient Corporation; Boston (MA); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Diversity & inclusion

Learning & development

Competitive compensation & benefits

Flexible work

Health benefits for family

Paid leave & holidays

Job summary

Publicis Sapient in Boston seeks a Senior Principal, Data Strategy to accelerate data-driven transformation for clients worldwide. You will define learning agendas, lead data strategy, and activate data-driven marketing solutions across brands and partners.

You will collaborate with Digital directors and client teams to ensure data quality, measurement, and adoption, while growing DMP/CDP use and delivering strategic insights across campaigns and planning processes.

Qualifications

• Strong data and data-driven marketing knowledge.
• Knowledge of data types, sources, partners, and data quality.
• Excellent storytelling and communication skills.
• Architect innovative and effective digital marketing strategies and solutions.
• Cultivate a culture of learning in digital tools, case studies, and partner ecosystems.

Responsibilities

• Define the Digital, Data and Technology learning agendas.
• Align data strategy with measured frameworks and secure client approval.
• Define audience framework and data strategy for each brand and portfolio.
• Grow the use of DMP and CDP in data-driven use cases and campaigns.
• Support development of technology-based platforms as a data strategist alongside talent and partners.
• Lead implementation, measurement and activation of data-driven use cases.
• Act as data technology and strategy SME, guiding integrations and optimizations.
• Guide annual planning with data-informed insights and evolution of data integration.
• Lead education programs for Data for internal and client audiences.
• Provide data thought leadership inputs to media partnership strategy.
• Lead testing programs to evaluate new vendors/partners for better data delivery.
• Drive data-driven marketing program approaches across agencies and client teams.

Skills

Data strategy

Data-driven marketing

Storytelling

Communication

Digital marketing

Leadership

Client relations

Team management

Learning culture

Strategic thinking

Job description

Job Description

Your Impact

The purpose of the Senior Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Senior Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.

• Lead the definition of the Digital, Data and Technology learning agendas
• Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption
• Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data
• Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
• Support the development of technology-based platforms and applications as a data strategist providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
• Define and support the implementation, measurement and activation of data-driven use cases
• Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
• Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
• Lead the development of education programs for Data for both internal and client audiences
• Provide data though leadership and communicate data strategy needs as inputs into the media partnership strategy
• Standup and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery
• Lead execution of data-driven marketing program approach across agencies supporting digital directors in the development of data strategies for their client, setting best practice approaches, and educating planning teams
• Provide strategic direction on data driven thought leadership agenda for media partners
• Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral
• Be a key driver of new business pitches and prototyping work

Your Skills & Experience

• Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements, and support in translating these into clearly articulated, parceled up learning agendas and strategies to accelerate how data and technology supports the maximization of client business outcomes.
• Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
• Architect innovative and highly effective digital marketing strategies, communication plans, and integrated solutions.
• Curate a culture of learning in digital tools, case studies, new partners, and techniques
• High sense of ownership, drive, agenda setting
• Ability to lead a team of activation and content creators in brainstorming an initial response to brief and drive its refinement
• Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
• Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed
• Ability to establish, manage and grow senior client relationships
• Ability to motivate and lead a team of data resources as well as the broader cross-functional team to project completion
• Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth
• Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work

Additional Information

Base Pay Range: $175,000 - $250,000 + Bonus

The range shown reflects a grouping of compensation ranges currently in use at Publicis Sapient. Actual compensation may vary based on location and specific experience, and may include additional bonus and equity components.

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us [e-mail]