Data Scientist, Marketing

Wealthfront; San Francisco (CA); On-site; USD 164,000 - 211,000; Full time

Job summary

Wealthfront’s Data Science team uses rich financial and behavioral data to influence Marketing, Product, and information security decisions. The Data Scientist embedded in Marketing will design and execute targeted advertising campaigns and collaborate with teams across Wealthfront to turn insights into strategies.

The role emphasizes translating business problems into mathematical language, mentoring junior data scientists, and communicating results clearly.

Qualifications

• Masters or PhD in CS, Statistics, OR or Natural Sciences with 4–8 years of experience.
• Proficiency in Python and SQL.
• Strong foundation in practical Statistics including causal inference.
• Strong math and software engineering skills.
• Fluent in oral and written communication.
• Ability to mentor junior Data Scientists by exemplifying math, engineering and technical communication.
• Marketing-facing experience preferred but not required.

Responsibilities

• Provide hands-on technical leadership to a team of data scientists working in the Marketing area, translating business problems into Data Science tasks.
• Employ and exemplify rigor in mathematical analyses and sound design principles in software development.
• Collaborate with the Marketing team to define quarterly and yearly initiatives.
• Turn initiatives into projects with clear rationale, candidate approaches and milestones.
• Execute planned projects through hands-on work and delegation. This includes tracking priority and progress of projects in weekly meetings.
• Articulate technical information, including assumptions, methodologies, and outcomes to specialists across disciplines. Translate hunches to hypotheses and numbers into recommendations.
• Absorb and articulate the Marketing strategy and project rationales to Data Scientists.

Skills

Python

SQL

Statistics

Mentoring

Communication

Education

Masters/PhD in CS/Stats/OR/Natural Sciences

Job description

The Wealthfront Data Science team utilizes our rich financial and behavioral data to influence Marketing, Product and information security decisions. The team draws from backgrounds in Computer Science, Natural Sciences, Statistics, Operations Research, Economics and Finance.

The Data Scientist in this role will be primarily embedded within Wealthfront’s Marketing team. The Marketing team aims to acquire new clients and increase awareness of Wealthfront's brand and products among potential customers. The team addresses these goals by designing and executing targeted advertising campaigns for Wealthfront products.

The potential set of projects for this role includes (but is not limited to) campaign performance analysis, paths to conversion, incrementality estimation, media mix modeling, client segmentation, AB Experiment design and client revenue modeling.

A key desired trait for this role is an advanced ability to reduce business problems to mathematical language and communicate results to the broader team. An ideal candidate will also act as a mentor to junior team members and demonstrate an ability to explain technical concepts in a simple language.

Responsibilities

• Provide hands‑on technical leadership to a team of data scientists working in the Marketing area, translating business problems into Data Science tasks.
• Employ and exemplify rigor in mathematical analyses and sound design principles in software development.
• Collaborate with the Marketing team to define quarterly and yearly initiatives.
• Turn initiatives into projects with clear rationale, candidate approaches and milestones.
• Execute planned projects through hands‑on work and delegation. This includes tracking priority and progress of projects in weekly meetings.
• Articulate technical information, including assumptions, methodologies, and outcomes to specialists across disciplines. Translate hunches to hypotheses and numbers into recommendations.
• Absorb and articulate the Marketing strategy and project rationales to Data Scientists.

Requirements

• A Masters or PhD degree in Computer Science, Statistics, Operations Research or Natural Sciences, with 4-8 years of prior experience as a Data Scientist.
• Proficiency in Python and SQL
• A strong foundation in practical Statistics including the use of causal inference.
• Strong mathematical and software engineering skills.
• Fluency in long and short form oral and written communication.
• Ability to sharpen or reframe project requirements through effective collaboration.
• Strong desire and ability to mentor junior Data Scientists by exemplifying math, engineering and technical communication skills.
• Experience in a Marketing facing role preferred, but not required.

Estimated annual salary range: $164,000 - $211,000 USD plus equity and a discretionary bonus.

Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low‑cost, and easy‑to‑use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory industry when we pioneered automated investing in 2011. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally‑native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients save, spend, invest, and borrow for all of their goals, including:

• A Cash Account that, through our program banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
• Multiple automated investing portfolios managed for you and tailored for long‑term wealth building across various financial needs, including general investing, retirement, family wealth management, and more. Our taxable investing accounts are designed to unlock tax savings through sophisticated strategies like fixed income, tax‑loss harvesting, and direct indexing—which we offer at industry‑leading low costs and accessible minimums.
• A zero‑commission Brokerage Account with 8000+ stocks and ETFs that’s designed to give DIY investors an incredibly easy way to get started investing. Plus, with our Cash Account, they can earn a high yield (from program banks) until the minute they’re ready to invest.
• A digital‑first mortgage experience designed to reduce costs, remove unnecessary friction, and aim to offer rates consistently below the national average.

Our award‑winning products have attracted over 1.5 million funded clients who trust us with more than $100 billion of their hard earned savings on our platform—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!

For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice.

Disclosures:

The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. References to the APY for the Cash Account are to the APY paid by insured depository institutions that participate in our Cash Sweep Program (the "Program Banks". Wealthfront Brokerage sweeps cash balances to Program Banks, where it earns the variable APY. Wealthfront Brokerage partners with Green Dot Bank, Member FDIC, to offer certain checking features for the Cash Account. Wealthfront Brokerage also has a relationship with UMB Bank, National Association, Member FDIC, which may allow certain Cash Accounts to opt into a limited‑purpose account number and UMB Bank routing and transit number which enables checking features like bill pay, direct deposits and more. Wealthfront Brokerage and Wealthfront Advisers are not affiliated with Green Dot Bank or UMB Bank. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.

All investing involves risk, including the possible loss of principal. Tax‑Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Brokerage Account is a self‑directed brokerage account offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Clients are responsible for evaluating their investment opportunities and risks and making investment decisions. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC ("Wealthfront Advisers"), an SEC‑registered investment adviser.

By “award‑winning products”, please refer to wealthfront.com for more information. References to “Total Platform Assets” and “Funded Clients” include clients with assets in products offered by both Wealthfront Advisers and Wealthfront Brokerage. These figures are as of August 31, 2026. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.