Data Engineer, Applied AI Strategy

Publicis Groupe; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401k

Paid time off

Job summary

Publicis Groupe seeks a Globally focused data strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions. You will deliver actionable business and marketing intelligence across markets.

This role requires experience shaping data strategy, governance and AI-enabled insights in a multi-market environment, with a focus on impact and leading change across regional teams.

Qualifications

• 2+ years in data strategy, analytics strategy, or marketing intelligence.
• Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems.
• Strong understanding of AI, ML, and analytics strategies.
• Experience in global or multi-market environments.
• Proven ability to influence without direct authority in complex organizations.

Responsibilities

• Define and evolve global data strategy for Publicis AI across data sources.
• Establish frameworks for sourcing, integration, enrichment, and activation of data.
• Configure, build, test, and operationalize data workflows across MRCL and platforms.
• Align data strategy with model development, GenAI use cases, and platform capabilities.
• Lead design of data taxonomies, ontologies, and signal frameworks.

Skills

Global data strategy

Data governance

AI concepts

Cross-market collaboration

Job description

Overview

Globally focused strategist who defines how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions to deliver actionable business and marketing intelligence.

Responsibilities

• Global Data Strategy: Define and evolve global data strategy for Publicis AI across media, transactional, attitudinal, identity, and external data sources.
• Data Framework Design: Establish strategic frameworks for how data is sourced, integrated, enriched, and activated to support AI-driven insights and decisioning.
• Technical Implementation & Deployment: Configure, build, test, and operationalize workflows across MRCL and supporting platforms. Support deployment readiness and ensure technical solutions can be adopted successfully by end users.
• AI & Product Alignment: Partner with AI, product, and engineering leaders to align data strategy with model development, GenAI use cases, and platform capabilities.
• Taxonomy & Signal Architecture: Lead the design of data taxonomies, ontologies, and signal frameworks that enable consistent intelligence across markets.
• Business Requirement Translation: Translate client and business objectives into data requirements that power marketing intelligence, measurement, and optimization.
• Governance & Responsible AI: Guide best practices for data governance, privacy, and responsible AI usage across global markets.
• Advisory & Enablement: Act as a strategic advisor to regional teams and clients on data readiness, data value, and AI enablement.
• Ecosystem Gap Identification: Identify gaps and opportunities in the data ecosystem and influence Publicis AI roadmap priorities.

Qualifications

• Deep understanding of how media, transactional, and attitudinal data combine to drive business and marketing intelligence.
• Proven ability to develop & communicate global data strategy across diverse markets / stakeholders.
• Strong fluency in AI concepts and how data fuels ML, GenAI, and advanced analytics.
• Balances strategic vision with data availability, quality, & governance constraints.

Qualifications (Required)

• 2+ years in data strategy, analytics strategy, or marketing intelligence.
• Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems.
• Strong understanding of AI, machine learning, and advanced analytics strategies.
• Experience working in global or multi-market environments.
• Proven ability to influence without direct authority in complex organizations.

Preferred / Stand-Out Experience

• Experience leading or influencing enterprise or global data strategy initiatives.
• Experience in media, marketing services, consulting, or technology platforms.

Compensation Range: USD $ - .

• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• For regular roles, the Company will offer medical coverage.
• For regular roles, the Company will offer dental.
• For regular roles, the Company will offer vision.
• For regular roles, the Company will offer disability.
• For regular roles, the Company will offer 401k.
• For regular roles, the Company will offer paid time off.

The Company anticipates the application deadline for this job posting will be 11/16/2026.