Data-Driven Social Media Campaign Coordinator

OTTera, Inc.; Los Angeles (CA); On-site; USD 55,000 - 75,000; Full time

Job summary

OTTera, Inc. is seeking a Marketing & Social Media Coordinator to help plan, execute, and optimize social media strategy and advertising campaigns. You will connect with target audiences, drive engagement, and contribute to measurable business growth.

You will coordinate with associates and interns to ensure timely campaign execution, track ROI and KPIs, and develop a social calendar aligned with events and promotions. A data-driven mindset and creativity are essential for success.

Qualifications

• A bachelor’s degree in marketing, business, communications, or related field.
• 1–3 years of hands-on experience in digital marketing or social media advertising.
• Familiar with social media ad platforms (Facebook/Instagram/LinkedIn ads, Google Display Network).
• Working knowledge of SEO/SEM and web analytics tools such as Google Analytics.
• Proficiency with MS Excel, Google Analytics, Google Ads, and other digital marketing tools.
• Excellent communication and presentation skills to convey insights and recommendations.

Responsibilities

• Assist in planning, execution, and optimization of social media posts and advertising across platforms.
• Collaborate with a team of marketing associates and interns for campaign execution and development.
• Administer a social media calendar aligned with events, promotions, and content strategies.
• Create on-brand advertising materials with the Design team for social campaigns.
• Conduct market research to identify opportunities and trends across social platforms.

Skills

Social media advertising

Digital marketing

Data analysis

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads

Instagram Ads

LinkedIn Ads

Google Ads

Google Analytics

Job description

OTTera, Inc. is seeking a Marketing & Social Media Coordinator to help plan, execute, and optimize social media strategy and advertising campaigns. You will connect with target audiences, drive engagement, and contribute to measurable business growth.

You will coordinate with associates and interns to ensure timely campaign execution, track ROI and KPIs, and develop a social calendar aligned with events and promotions. A data-driven mindset and creativity are essential for success.