Data Center Marketing & Communications Manager

Daikin Applied Americas; Plymouth (MN); Hybrid; USD 114,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401K retirement plan

Life insurance

Disability insurance

Paid time off

Holidays

Job summary

Daikin Applied Americas seeks a Data Center Marketing & Communications Manager to lead the Data Center narrative, messaging architecture, and stakeholder engagement. You will coordinate integrated campaigns, enable sales teams, and drive thought leadership with cross‑functional partners across Marketing, Sales, Product, and Events.

The role requires 8+ years in B2B marketing with HVAC or data center experience, plus strong storytelling and project-management skills.

Qualifications

• Bachelor’s degree in liberal arts, journalism, communications or marketing.
• 8 years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches.
• Knowledge of HVAC, data center technologies or related B2B equipment markets.
• Ability to translate technical concepts into customer-focused messaging.
• Excellent strategic thinking and project management for complex launches.
• Skilled in content development for collateral, presentations, and digital assets.
• Strong analytical skills to measure performance and optimize marketing programs.
• Exceptional communication and presentation abilities for internal and external audiences.
• Work visa sponsorship is not available for this position.

Responsibilities

• Develop and maintain the Data Center narrative, value proposition and messaging framework.
• Translate business priorities, innovation investments, operational capabilities and customer outcomes into compelling market-facing stories.
• Identify communications opportunities that increase awareness, understanding and preference for Daikin Applied’s data center solutions.
• Partner with business leaders to ensure customer communications, executive messaging and stakeholder engagement activities support strategic objectives.
• Ensure consistent positioning and messaging across customer-facing channels, sales team and key stakeholders.
• Help initiate and coordinate customer, rep and stakeholder communications in support of key business initiatives.
• Partner with Customer Experience, market-intelligence and other teams to incorporate relevant customer and market insights into messaging and communications programs.
• Facilitate alignment among internal teams responsible for customer-facing communications and engagement activities.
• Support communications planning for rep / customer-impacting events, strategic initiatives and emerging market issues.
• Identify communications and content gaps that may impact customer understanding, stakeholder confidence or business effectiveness.
• Partner with Sales, field and representative teams to shape and coordinate enablement resources that translate Data Center messaging and customer insights into effective market-engagement tools.
• Contribute to the development and activation of presentations, customer-success stories, FAQs, playbooks, briefing materials, proof points and other customer-facing resources.
• Help ensure Sales and representative teams have access to consistent, current and approved messaging and communications materials.
• Support strategic customer pursuits and priority business initiatives through tailored messaging and communications support.
• Collaborate with commercial leaders to identify field communication needs and develop scalable resources that improve sales readiness and customer engagement.
• Serve as a primary liaison between the Data Center business and Marketing, Corporate Communications, Customer Experience, Sales, Product Management, Events and other key stakeholders.
• Act as primary communications liaison across sister companies, helping integrate value propositions and complementary technologies into relevant messaging and go-to-market activities.
• Coordinate integrated campaigns, customer-engagement initiatives, events and communications programs in partnership with the teams responsible for execution.
• Maintain a centralized repository of approved messaging, communications templates and stakeholder resources.
• Use performance data and stakeholder feedback to improve communications, thought-leadership and enablement activities and demonstrate their business impact.

Skills

B2B marketing

Go-to-market

Product launches

Content development

Strategic planning

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s Degree in liberal arts, journalism, communications or marketing

Job description

Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025! Make your mark at the world’s largest HVAC company. Daikin Applied is seeking a Data Center Marketing & Communications Manager who serves as a communications lead and cross‑functional business partner supporting the growth of Daikin Applied’s Data Center business. This role owns the development and activation of the Data Center narrative and messaging architecture; coordinates integrated communications and stakeholder engagement activities; elevates thought leadership and market visibility and partners with sales, rep organizations and other stakeholders on enablement resources. Working closely with Data Center leadership, Marketing, Corporate Communications, Customer Success, Sales, Product Management and sister companies, this position connects teams and resources around a unified market story that strengthens customer confidence, accelerates sales effectiveness and advances strategic business priorities. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!

Location:

Plymouth, MN, Hybrid

What You Will Do

Business Growth & Messaging Strategy

• Develop and maintain the Data Center business narrative, value proposition and messaging framework
• Translate business priorities, innovation investments, operational capabilities and customer outcomes into compelling market-facing stories
• Identify communications opportunities that increase awareness, understanding and preference for Daikin Applied’s data center solutions
• Partner with business leaders to ensure customer communications, executive messaging and stakeholder engagement activities support strategic objectives
• Ensure consistent positioning and messaging across customer‑facing channels, sales team and key stakeholders

Customer and Stakeholder Engagement

• Help initiate and coordinate customer, rep and stakeholder communications in support of key business initiatives
• Partner with Customer Experience, market‑intelligence and other teams to incorporate relevant customer and market insights into messaging and communications programs
• Facilitate alignment among internal teams responsible for customer‑facing communications and engagement activities
• Support communications planning for rep / customer‑impacting events, strategic initiatives and emerging market issues
• Identify communications and content gaps that may impact customer understanding, stakeholder confidence or business effectiveness

Sales & Rep Enablement

• Partner with Sales, field and representative teams to shape and coordinate enablement resources that translate Data Center messaging and customer insights into effective market‑engagement tools
• Contribute to the development and activation of presentations, customer‑success stories, FAQs, playbooks, briefing materials, proof points and other customer‑facing resources
• Help ensure Sales and representative teams have access to consistent, current and approved messaging and communications materials
• Support strategic customer pursuits and priority business initiatives through tailored messaging and communications support
• Collaborate with commercial leaders to identify field communication needs and develop scalable resources that improve sales readiness and customer engagement

Integrated Marketing and Communications

• Serve as a primary liaison between the Data Center business and Marketing, Corporate Communications, Customer Experience, Sales, Product Management, Events and other key stakeholders
• Act as primary communications liaison across sister companies, helping integrate value propositions and complementary technologies into relevant messaging and go‑to‑market activities.
• Coordinate integrated campaigns, customer‑engagement initiatives, events and communications programs in partnership with the teams responsible for execution
• Maintain a centralized repository of approved messaging, communications templates and stakeholder resources
• Use performance data and stakeholder feedback to improve communications, thought‑leadership and enablement activities and demonstrate their business impact

Industry Visibility and Thought Leadership

• Partner with senior leaders, subject‑matter experts, Marketing and Corporate Communications to develop thought‑leadership content highlighting customer success, innovation, technical expertise and strategic investments.
• Support the development of executive presentations, speaking content, articles, panel discussions and other external communications.
• Coordinate participation in relevant industry events, conferences, customer forums and trade associations.
• Identify speaking opportunities, award submissions and industry‑recognition programs that strengthen visibility and credibility in the Data Center market.
• Support media, analyst and industry‑stakeholder engagement in coordination with Corporate Communications and other appropriate teams
• Help position Daikin Applied and its leaders as trusted voices within the evolving Data Center ecosystem

What’s In It For You

• The ability to make an impact and shape your career with a company that is passionate about growth
• The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best

Minimum Qualifications

• Bachelor’s Degree in liberal arts, journalism, communications or marketing
• 8 years of proven experience in B2B marketing, product marketing, go‑to‑market strategy, and product launches. Preferably in the manufacturing or industrial sector
• Knowledge of HVAC, data center technologies or related B2B equipment markets
• Ability to translate technical concepts into customer‑focused messaging
• Excellent strategic thinking and project management skills for complex launches and campaigns
• Skilled in content development for collateral, presentations, and digital assets
• Strong analytical skills to measure performance and optimize marketing programs
• Exceptional communication and presentation abilities for internal and external audiences
• Ability to manage multiple projects in a fast‑paced environment and meet deadlines
• Collaborative mindset with the ability to build relationships across teams and external partners
• Work visa sponsorship is not available for this position

Preferred Qualifications

• 10 years of experience in the HVAC, data center industry or related technology sectors

Benefits

• Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:
• Multiple medical insurance plan options + dental and vision insurance
• 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
• Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage
• Short term and long‑term disability
• 3 weeks of paid time off for new employees + 11 company paid holidays
• Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual
• Paid sick time in accordance of the federal, state and local law
• Paid parental leave and tuition reimbursement after 6 months of continuous service

The typical annual base salary for this position ranges from $113,800k - $193,900k and a bonus potential up to 25%. The range displayed represents the pay range for all positions in the job grade which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.

Employment is contingent upon successful completion of pre‑employment requirements, including verification of employment history, education, background screening, and drug testing where permitted by law. Safety‑sensitive positions may require cannabis (marijuana) testing. All testing and employment decisions will comply with applicable federal, state, and local laws.

If you're looking for an engaging career with growth opportunities in a supportive environment, you'll love a career at Daikin Applied!