Data Analytics Senior Lead

Salesforce; Chicago (IL); On-site; USD 150,000 - 227,000; Full time

Job summary

Salesforce is seeking a Data Analytics Senior Lead within the Messaging Platform Analytics & Operations (MPAO) org to govern the analytics roadmap for enterprise Marketing Cloud messaging capabilities.

You will translate ambiguous business requirements into prioritized analytics strategies, standardized data architectures, and scalable reporting—from Tableau dashboards to Agentforce AI applications—bridging business stakeholders with data engineering teams.

Qualifications

• 8–12+ years in business intelligence, data analytics, or data product management with enterprise roadmaps.

Responsibilities

• Govern analytics backlog and prioritization for Messaging Platform capabilities.
• Define standardized data schemas, logging protocols, and ingestion cadences; provide specs for engineering teams.
• Design KPI frameworks to measure platform health and feature adoption enterprise-wide.
• Partner with Data Engineering and Data Science to shape pipeline design at platform level and remove blockers.
• Establish UAT, business-rule checks, and sign-off criteria for deployment of analytics projects.
• Lead enablement programs to raise data literacy and promote self-serve analytics across marketing and operations.

Skills

SQL

Tableau

Event tracking

Funnel analysis

Usage metrics

Executive communication

Tools

Snowflake

Agentforce AI

Job description

The Experience

The Messaging Platform Analytics & Operations (MPAO) organization establishes global analytical standards and drives data-informed decision-making across messaging capabilities deployed on Marketing Cloud. We are seeking a Data Analytics Senior Lead to govern the product-driven analytics roadmap for enterprise's marketing email and push messaging platform. Positioned at the nexus of marketing strategy, product management, and technical execution, this role is accountable for translating ambiguous business requirements into prioritized analytics strategies, standardized data architectures, and scalable reporting solutions—ranging from Tableau visualizations to Agentforce AI applications. The Senior Lead acts as the primary connective tissue between business stakeholders and data engineering teams, ensuring end-to-end alignment without direct software pipeline implementation.

What You’ll Be Doing

• Strategic Roadmap Governance: Author, sequence, and manage the analytics backlog for Messaging Platform capabilities; evaluate trade-offs based on business value, engineering effort, and dependency risks to secure cross-functional consensus.
• Requirements Architecture & Data Taxonomy: Define standardized business dimensions, data schemas, logging protocols, and ingestion cadences; produce developer-ready technical specs that set the architectural standard engineering teams build against.
• Audit & Performance Frameworks: Drive ongoing gap analyses across platform capabilities to surface untracked events and schema blind spots; design and deploy standardized KPI frameworks that define how platform health and feature adoption are measured enterprise-wide.
• Cross-Functional Program Leadership: Partner with Data Engineering and Data Science leadership to shape pipeline design and system architecture at the platform level, proactively resolving blockers before they reach delivery.
• Launch Quality Standards: Set the standard for how platform analytics deployments are validated before launch — defining the UAT framework, business-rule checks, and sign-off criteria that engineering and QA execute against.
• Organizational Enablement & Governance: Own the requirements and reporting-spec source of truth for the platform; design enablement programs that raise data literacy and elevate self-serve analytics adoption across marketing and operations.

You’re Our Person If...

• Professional Experience: 8–12+ years in business intelligence, data analytics, or data product management, with a demonstrated record of defining and delivering enterprise-grade data platform roadmaps.
• Roadmap & Strategic Ownership: Proven track record independently owning an analytics or data platform roadmap, including identifying investment white space and building the business case for it.
• Technical & Analytical Competency: Proficiency in SQL and Tableau, supported by a strong foundational understanding of Snowflake data warehousing architectures and behavioral analytics concepts (event tracking, funnel analysis, and usage metrics).
• Executive Communication: Excellent written and verbal communication skills; proven capability to influence executive leadership (VP+), facilitate cross-departmental collaboration and drive strategic alignment across Marketing, Product, and Engineering.

Even Better If...

• Salesforce Ecosystem Experience: Direct professional experience with Salesforce products, including Marketing Cloud, Data Cloud, Agentforce, or Slack.
• Domain Knowledge: Specialized background in enterprise (B2B) marketing operations, messaging architecture, or digital campaign analytics.
• Global Operations: Experience collaborating across complex, matrixed global organizations and geographically distributed teams.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.

Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.

Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.

Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $150,100 - $227,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $180,200 - $247,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

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