Data Analyst - West Virginia University

Learfield Amplify; Morgantown (WV); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life Insurance

Paid time off (10+ days)

20 paid holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield Amplify is seeking a Data Analyst to join its analytics team and contribute to strategic insights for university partners. You will mine customer profiles, analyze cross-platform data, and support business decisions with data-driven strategies.

You will work with CRM data, assist email segmentation, track sponsorship metrics, and help build data-driven sales approaches across Marketing and Ticket Operations.

Qualifications

• 1+ years of data & analytics-focused work.
• Experience with data visualization and BI tools.
• Proficiency in SQL or other programming languages.
• CRM administration familiarity (Salesforce, MS Dynamics), MS Office.

Responsibilities

• Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
• Work with Director to grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
• Support tracking sponsor sales and activation statistics
• Leverage data to identify new ticketing and sponsorship prospects for sales team
• Manage current and new BI tools to stay on the cutting edge for revenue generation
• Produce research studies including pricing analysis, survey analysis, season ticket holder retention and lead scoring
• Coordinate sales efforts across Marketing, Development, and Ticket Operations
• Collaborate across enterprise to understand data and analytics needs and how to service those needs
• Create and maintain a customer ranking system to maximize sales and email opportunities

Skills

Tableau

Power BI

DOMO

SQL

Python

R

Salesforce

MS Dynamics

Microsoft Office

Education

Bachelor's degree or equivalent in related field

Tools

Tableau

Power BI

DOMO

Job description

Learfield Amplify is looking for a Data Analyst, who will be a part of the strategic vision of Learfield Amplify’s data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.

Responsibilities

• Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
• Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
• Support Learfield with tracking sponsor sales and activation statistics
• Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team
• Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
• Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
• Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities

Minimum Qualifications

• 1+ years of data & analytics-focused work
• Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
• Proficiency in at least one programming language such as SQL, R, Python, etc.
• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
• Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
• Can translate your knowledge & experience to business use-cases and prioritized work
• Sports/media/entertainment or sponsorship experience is a plus, but not required
• Must possess a high level of integrity and honesty; ability to influence others through leading by example
• Manage time effectively and orchestrate multiple tasks simultaneously

Preferred Qualifications

• Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.