Data Analyst - Social Media & Influencer

Hard Rock Digital; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive pay and benefits

Flexible work-from-home or office hours

Startup culture backed by a secure global brand

Job summary

A leading gaming and entertainment company is looking for a Data Analyst specializing in Social Media and Influencer programs. The successful candidate will monitor performance on social platforms and influencer campaigns, providing actionable insights to optimize content and engagement. This role requires strong analytical skills, experience with social media tools, and the ability to convey insights to non-technical stakeholders. Flexible work arrangements and a dynamic startup culture await the right candidate.

Qualifications

• 2–5 years of experience in social analytics or digital marketing.
• Strong understanding of social platform analytics and tools.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with Tableau, Amplitude, or Power BI
• Ability to translate data into actionable insights for non-technical stakeholders

Responsibilities

• Monitor social performance and build KPIs dashboards.
• Measure impact of influencer campaigns and track benchmarks.
• Analyze trends and deliver actionable insights.
• Provide pre-, mid-, and post-campaign analysis and concise reporting.
• Evaluate potential partners for audience fit, content quality, and brand safety.
• Track competitor activity and industry benchmarks to guide strategy.
• Collaborate with Social, Creative, Marketing, Partnerships, and Product teams.
• Create scalable data tracking, reporting templates, and measurement frameworks.

Skills

Experience in social analytics

Understanding of social platform analytics

Experience with analytics platforms

Experience with SQL

Ability to translate data into insights

Communication skills

Detail-oriented

Amplitude

Emplifi

Tools

Tableau

PowerBI

Emplifi

Sprout

SQL

Python

Job description

Data Analyst – Social Media & Influencer

We’re looking for an analyst to shape how Hard Rock Bet presents itself on social platforms and across partner channels. The candidate will monitor performance, surface insights, and influence strategy for maximum reach, engagement, and impact.

What’s the position?

The Data Analyst – Social Media & Influencer will monitor social and influencer programs, provide actionable insights, and help optimize content and campaigns to meet business goals.

Key Responsibilities

• Social Performance Tracking & Analytics – Monitor daily, weekly, and campaign-level social performance. Build dashboards and reports on KPIs such as engagement, reach, retention, share of voice, and audience growth. Provide insights to optimize content strategy.
• Influencer & Creator Program Analytics – Measure impact of influencer campaigns, track creator benchmarks, identify top-performing partners, and surface optimization opportunities.
• Content Optimization & Insights – Analyze trends, user behavior, and performance patterns to inform creative testing and refinement. Deliver actionable insights to social teams.
• Campaign Support & Reporting – Support product launches, promotions, and events with pre‑, mid‑, and post‑campaign analysis and concise reporting.
• Influencer Vetting & Research – Identify and evaluate potential partners, assessing audience fit, content quality, brand safety, and compliance.
• Competitive & Trend Analysis – Track competitor activity and industry benchmarks to inform strategy.
• Cross‑Functional Collaboration – Partner with Social, Creative, Marketing, Partnerships, and Product teams to align insights with broader objectives.
• Data Stewardship & Process Development – Create scalable processes for data tracking, reporting templates, and measurement frameworks.

What are we looking for?

• 2–5 years of experience in social analytics, influencer marketing, digital marketing, or media analysis (sports or casino experience preferred).
• Strong understanding of social platform analytics (TikTok, Instagram, YouTube, X, Facebook, Reddit, Snap, etc.) and influencer marketing tools.
• Experience with analytics platforms such as Emplifi, Sprout, Dash Hudson, CrowdTangle, Tubular, CreatorIQ, or similar tools.
• Experience with data platforms like Tableau, Amplitude, and PowerBI.
• Experience with SQL and Python.
• Ability to translate data into clear, actionable insights for non‑technical stakeholders.
• Strong passion for sports and/or casino content.
• Comfort managing multiple projects in a fast‑moving environment.
• Excellent communication skills, including building decks, summaries, and visualizations.
• Detail‑oriented, curious, collaborative, and proactive.
• Experience with tracking influencer conversions, attribution, or affiliate metrics.
• Interest in leveraging AI tools (ChatGPT, Cursor) for research and analysis.

What’s in it for you?

• Competitive pay and benefits.
• Flexible work‑from‑home or office hours.
• Startup culture backed by a secure global brand.
• Opportunity to shape future strategy of the Sportsbook and Casino product.

Roster of Uniques

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