D2C & Social Commerce Leader

L'Oréal; El Segundo (CA); On-site; USD 92,000 - 128,000; Full time

Job summary

NYX Professional Makeup, part of L’Oréal, in El Segundo is seeking a Manager- DTC & Social Commerce to lead D2C and TikTok Shop strategy. You will align with marketing, CRM, and supply chain to drive sales and brand buzz across channels.

You will own forecasting, platform management, and end-to-end site experience, while leveraging AI-powered discovery and content-to-commerce opportunities to maximize revenue and consumer engagement.

Qualifications

• Experience building DTC and social commerce strategies.
• Strong collaboration with marketing, CRM, and supply chain.
• Experience with TikTok Shop or social commerce platforms.
• Ability to analyze data and translate to action.

Responsibilities

• Own D2C and TikTok Shop go-to-market planning and execution.
• Forecasting and forecasting-related activities for the channel.
• Coordinate with CRM, marketing, CE, TikTok Shop, and agencies on marketing/media plans.
• Enhance site experience to support NYXAccess and marketing priorities.
• Lead GEO and AI-driven search strategies for discovery and engagement.

Job description

NYX Professional Makeup, part of L’Oréal, in El Segundo is seeking a Manager- DTC & Social Commerce to lead D2C and TikTok Shop strategy. You will align with marketing, CRM, and supply chain to drive sales and brand buzz across channels.

You will own forecasting, platform management, and end-to-end site experience, while leveraging AI-powered discovery and content-to-commerce opportunities to maximize revenue and consumer engagement.